SARASOTA, Fla.--(BUSINESS WIRE)--Revcontent announces that it is fully integrated with the three leading mobile attribution platforms - TUNE, Kochava, & AppsFlyer. With mobile ad spending hitting $100M in just 2016 alone, the game has changed for mobile apps buying traffic. Already, Revcontent partners are seeing a large increase in app installs with a large decrease in the cost per install.
“Partnering with Revcontent is going to help our customers allocate mobile ad spend to new marketing sources,” said Tessa Kayser, Partnerships Manager at TUNE.
“Building an open web is key to spreading ideas and innovation – by giving mobile app advertisers detailed attribution capabilities, plus network-wide transparency, they can scale with direction and purpose as outlined by the data their campaigns generate,” said Jon Mitchell, VP of Advertising at Revcontent.
Many marketers face the problem of not being able to measure the effectiveness of their mobile marketing campaigns. According to Forrester Research, 67% of marketers say that they can’t measure their ROI on mobile. TUNE, Kochava, and AppsFlyer’s technology works to solve this issue.
For the launch, advertisers can drive app downloads based on the type of content people are viewing instead of basic demographics. By partnering with mobile attribution companies such as Tune, Kochava, and AppsFlyer, Revcontent’s partners advertisers can better measure downloads and other campaign data.
Revcontent is the world’s largest content recommendation network, powering 250 billion content recommendations per month. Revcontent partners with the largest media brands in the world such as Forbes, Newsweek, The Atlantic, International Business Times, and more. Founded by John Lemp, Revcontent’s headquarters lies in Sarasota, Florida with global offices including London, San Diego, San Francisco, New York, Mumbai, and more coming soon. Revcontent reaches 97% of US households, according to Quantcast and has been featured in Forbes, The Huffington Post, Fox News, and more.