According to India Juice Market Overview, the juice market in India registered a CAGR of 15-20% in the last six years. India is known to be a fruit basket of the world and has been considered as the second largest producer of fruits after China.
The fruit and vegetable processing industry in the country is highly decentralized, having wide capacities. The wastage of fresh fruit, produce has been estimated to be of a very high order in India, i.e. around 30-35% of the total production during harvest, storage, grading, transport, packaging and distribution because of the challenges involved in the industry.
The current Prime Minister of India Mr. Narendra Modi recently proposed the big players like Coca-Cola and Pepsi to add 2% of fruit content in the aerated drinks, which will thereby help the farmers to cultivate more in fruits and can generate profit. These kinds of initiatives are also expected to promote the inclusion of real fruits in the packaged juices available in the Indian market.
Key Topics Covered:
1. Executive Summary
2. Global Juice Market Outlook
3. India Juice Market Outlook
4. Company Profiles
- Dabur India Limited
- PepsiCo India Holdings Pvt. Ltd.
- Parle Agro Private Limited
- Coca-Cola India Private Limited
- ITC Limited
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