Pearson Candy Company Introduces Dark Chocolate Thins

“Better for you” snacking chocolate first product from new 7th Street Confections brand

Satisfying consumers’ growing appetite for “better for you” snacks and confections, the Dark Chocolate Thins pair dark chocolate containing 54 percent cacao with fruits, nuts and grains to provide a unique flavor punch with a crunchy mouthfeel. (Photo: Business Wire)

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ST. PAUL, Minn.--()--Pearson Candy Company, the confectioner behind some of the industry’s most enduring brands, has introduced the first products from its new 7th Street Confections brand — Dark Chocolate Thins. The new product line is being introduced at the Sweets & Snacks Expo May 23-25, 2017 in Chicago (booth #1029).

Satisfying consumers’ growing appetite for “better for you” snacks and confections, the Dark Chocolate Thins pair dark chocolate containing 54 percent cacao with fruits, nuts and grains to provide a unique flavor punch with a crunchy mouthfeel. The first Dark Chocolate Thins assortment flavors include: raspberry & quinoa; strawberry; blueberry & almond; and pineapple & toasted coconut.

“For more than a hundred years, Pearson’s has been known for creating innovate products that stand the test of time,” said Michael Keller, CEO of Pearson Candy Company. “Having co-manufactured one of the industry’s leading snacking chocolates for four years, we intimately understand what works and what doesn’t when it comes to creating a unique taste experience. We took our time crafting Dark Chocolate Thins out of the finest ingredients so we can offer consumers interesting flavor and texture combinations from our new brand, 7th Street Confections.”

The new line of Dark Chocolate Thins aligns with the current trend of “better for you” snacks that incorporate healthier ingredients. Specifically, the snacking chocolate combines dark chocolate — known for its antioxidants — lower sugar and calories, with fruits, nuts and grains that provide their own nutritional benefits. Additionally, freeze-dried fruit is used to provide the most nutrients next to fresh fruit. All 7th Street Confections are non-GMO and contain no artificial colors or flavors.

Following the launch, three seasonal flavors will be added for the holidays — dark chocolate with pretzel & peppermint, white chocolate with raspberry & dark chocolate chips and milk chocolate with sugar cookie & sprinkles.

Available in 4.7-ounce standup reclosable bags, the Dark Chocolate Thins will be available at grocery, mass, specialty retail and convenience stores for a suggested retail price of $4.49.

Created in late 2016, the 7th Street Confections brand provides a platform for Pearson’s to create confections items that don’t necessarily fit into its current portfolio of five heritage brands — Bit-O-Honey®, Salted Nut Roll®, Mint Patties, Nut Goodie®, and Bun Bar®. Through 7th Street Confections, Pearson’s can explore and introduce innovations that tie to trends in the market that classic, iconic brands cannot always access.

“As consumer’s snacking preferences continue to evolve, we needed to be in a position to continually provide innovative confections items and unique flavors,” said Keller. “Through the 7th Street Confection brand, we have a platform to leverage more than a century’s worth of candy making abilities and heritage. It is our mission to find the next ‘Salted Nut Roll’ or “Bit-O-Honey’ that will be enjoyed by generations to come.”

About Pearson Candy Company

Headquartered in St. Paul, Minn., Pearson Candy Company has operated for more than 100 years in the confections industry. Pearson’s currently manufactures and markets five heritage brands including Bit-O-Honey®, Salted Nut Roll®, Mint Patties, Nut Goodie® and Bun Bar®. In March 2017 Pearson’s launched its newest brand, 7th Street Confections. The brand brings innovation and new platform opportunities to Pearson’s, with the first launch being an assortment of Dark Chocolate Thins. Pearson’s is owned by Brynwood Partners, a private-equity firm located in Greenwich, CT. For more information on Pearson's and 7th Street Confections, please visit www.pearsonscandy.com and www.7thstreetconfections.com.

Contacts

Pearson Candy Company
Andrea Buckner, 651-696-2212
ajbuckner@pearsonscandy.com
or
Eva Keiser, APR, 612-940-4254
eva@theplurali.com

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Contacts

Pearson Candy Company
Andrea Buckner, 651-696-2212
ajbuckner@pearsonscandy.com
or
Eva Keiser, APR, 612-940-4254
eva@theplurali.com