IRVING, Texas--(BUSINESS WIRE)--The Dallas/Fort Worth Chapter of the American Marketing Association has recognized Vizient, Inc. as “Marketer of the Year” for business-to-business branding. Vizient, and their marketing agency Golin, received the award at the Dallas/Fort Worth AMA 2017 Marketer of the Year Awards Gala on May 4 at the Doubletree Campbell Centre in Dallas.
The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field. The association has 70 chapters across the U.S., Canada and Mexico, including the Dallas/Fort Worth Chapter. The Marketer of the Year Awards recognize excellence in marketing in various categories in the DFW area.
Vizient and Golin were selected for best overall strategy, design and implementation of a new or refreshed brand identity. The marketing effort was completed over the course of 2016 and centered around the integration of four health care performance improvement companies—VHA, Inc., University HealthSystem Consortium, Novation and MedAssets’ Spend and Clinical Resource Management (SCM) business—into a single brand: Vizient.
The intent of the overall brand strategy was to drive differentiation in a crowded market with a purposeful story that both employees and members could relate to and believe in. Additionally, the integration of activities engaged multiple stakeholder groups within a cohesive effort to gain relatively fast familiarity of a new brand and full exposure to the brand story.
“We are extremely proud of the Vizient brand identity and of this recognition of the work by our team and our agency partners to bring it to life,” said Kyle Pyron, SVP, Marketing and Communications. “The Vizient name suggests vision, experience and intelligence, and it positions our company as a visionary partner for our members powered by innovative, data-driven insight. Since its launch, we have seen how the brand identity is supporting growth and success for the company.”
About Vizient, Inc.
Vizient, Inc., the largest member-driven health care performance improvement company in the country, provides innovative data-driven solutions, expertise and collaborative opportunities that lead to improved patient outcomes and lower costs. Vizient’s diverse membership base includes academic medical centers, pediatric facilities, community hospitals, integrated health delivery networks and non-acute health care providers and represents more than $100 billion in annual purchasing volume. The Vizient brand identity represents the integration of VHA Inc., University HealthSystem Consortium and Novation, which combined in 2015, as well as MedAssets’ Spend and Clinical Resource Management (SCM) segment, including Sg2, which was acquired in 2016. In 2017, Vizient again received a World’s Most Ethical Company designation from the Ethisphere Institute. Vizient’s headquarters are in Irving, Texas, with locations in Chicago and other cities across the United States. Please visit www.vizientinc.com as well as our newsroom, blog, Twitter, LinkedIn and YouTube pages for more information about the company.