How Brands Are Making Our Food Healthier: How Packaged Food Manufacturers are Responding to Regulatory Pressure and Consumer Demand - Research and Markets

DUBLIN--()--Research and Markets has announced the addition of the "How Brands Are Making Our Food Healthier" report to their offering.

This report examines how packaged food manufacturers are responding to regulatory pressure and consumer demand for healthier products.

We focus on two key areas, the growing demand among consumers for healthier products and how the major food manufacturers are introducing healthier brands into the product mix.

Get first-hand insight into the strategies adopted by the biggest brands for dealing with the demand for healthier foods, with exclusive interviews from vice president of corporate affairs at Mars Food and the chief health and wellness officer and leader of the Bell Institute of health and nutrition at General Mills.

Extract: In calling for wider availability of healthier products at affordable prices, campaigners have focused attention on another problematic facet of the dietary health debate for food companies, namely that healthier foods often cost more, yet lower socio-economic groups tend to have poorer diets than the more affluent, and are at greater risk from diet-related health problems..

Get a detailed overview of the market conditions and the challenges facing food manufacturers including:

  • Escalating nutritional health problems
  • Government legislation
  • Scientific research on nutrition
  • Affordability and access
  • Making everyday products healthier
  • Changing consumer preferences

Key Topics Covered:

Executive summary

Part one: Growing demand for healthier foods

  • Introduction
  • Escalating nutritional health problems
  • Preventitive health focus
  • Campaigns gaining traction
  • Giving governments what they want
  • Nutrients of concern
  • Progress on sodium
  • Reformulation by stealth
  • Consumer pull, market opportunity and a sustainable way forward
  • Q&A with Mars

Part two: Changing the product mix

  • Variable performance
  • Affordability and access
  • Making everyday products healthier - company action
  • Q&A with General Mills
  • Better-for-you ranges and premiumisation
  • Economic sustainability
  • Millennial appeal
  • Functional foods
  • Credibility and health claims
  • Future directions for functional foods
  • Conclusion

Companies Mentioned

  • General Mills
  • Mars

For more information about this report visit http://www.researchandmarkets.com/research/v2365s/how_brands_are

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Health Food and Sports Nutrition

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Related Topics: Health Food and Sports Nutrition