CALABASAS, Calif.--(BUSINESS WIRE)--Ixia, a leading provider of network testing, visibility, and security solutions, announced today that CRN®, a brand of The Channel Company, has named Lori Cornmesser, Vice President of Global Channel Sales, and Marie Hattar, Chief Marketing Officer (CMO), to its prestigious 2017 Women of the Channel list. The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers, and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision, and unique role in driving channel growth and innovation.
CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise, and ongoing dedication to the IT channel.
As Vice President of Global Channel Sales for Ixia, Lori leads the company's partner strategies, development, and sales execution. Lori's vision has paved the way for improved transparency in how Ixia conducts business with partners, driving initiatives that support their ability to drive new opportunities and expand their product portfolio. These include the development of enhancements to the Ixia Channel Xcelerate Partner Program, which now offers opportunity registration, fully automated onboarding, partner access to tools and services, as well as a new technical and sales enablement platform. Lori’s profile and influence within the industry continues to expand, having been honored by CRN as one of the Top Women in the Channel for the past 8 years and in 2017 was again named as one of CRN’s Power 100! The Power 100 is a subset of the CRN Women of the Channel who have earned a special distinction based on their exemplary record of success and their level of influence in the channel.
In her role as CMO, Marie works the channel sales team to pave the way for ever-increasing efficiencies and success for Ixia partners. Marie spearheaded a lead generation program that identifies and nurtures prospective customers through the entire sales qualification process. These include digital and content marketing, local and national industry events, as well as a variety of advertising venues designed to generate leads for partners. Since Ixia has adopted a 100% channel sales model for enterprise customers, these highly qualified leads are delivered directly to over 800 Ixia reseller partners around the world.
“These extraordinary executives support every aspect of the channel ecosystem, from technical innovation to marketing to business development, working tirelessly to keep the channel moving into the future,” said Robert Faletra, CEO of The Channel Company. “They are creating and elevating channel partner programs, developing fresh go-to-market strategies, strengthening the channel’s network of partnerships, and building creative new IT solutions, among many other contributions. We congratulate all the 2017 Women of the Channel on their stellar accomplishments and look forward to their future success.”
The 2017 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/wotc.
Ixia, recently acquired by Keysight Technologies, provides testing, visibility, and security solutions, strengthening applications across networks and cloud environments for enterprises, service providers, and network equipment manufacturers. Ixia offers companies trusted environments in which to develop, deploy, and operate. Customers worldwide rely on Ixia to verify their designs, optimize their performance, and ensure protection of their networks and cloud environments to make their applications stronger. Learn more at www.ixiacom.com.
About Keysight Technologies
Keysight Technologies is a leading technology company that helps its engineering, enterprise and service provider customers optimize networks and bring electronic products to market faster and at a lower cost. Keysight's solutions go where the electronic signal goes, from design simulation, to prototype validation, to manufacturing test, to optimization in both physical and virtual networks. Customers span the worldwide communications ecosystem, aerospace and defense, automotive, energy, semiconductor and general electronics end markets. Keysight generated revenues of $2.9B in fiscal year 2016. In April 2017, Keysight acquired Ixia, a leader in network test, visibility, and security. More information is available at www.keysight.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
Ixia and the Ixia logo are trademarks or registered trademarks of Ixia in the United States and other jurisdictions. CRN is a registered trademark of The Channel Company, LLC. All rights reserved. All other trademarks used herein are the property of their respective owners.