IRVINE, Calif.--(BUSINESS WIRE)--Sports 1 Marketing’s Aggregated Marketing Platform (AMP℠) was named the winner of a Gold Stevie® Award in the Best Mobile Site & Application category in The 15th Annual American Business Awards today.
AMP℠ aggregates virtual gifting programs with traditional media such as TV, radio, print, and on-site advertising using patent-pending software. AMP℠ creates efficiencies for stadiums, arenas, teams, leagues, events, galas, and golf tournaments by eliminating significant overhead costs that are typically associated with shipping, storing, and recycling gifts offered at traditional events.
The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
“It’s an honor to see our marketing platform receive another award. It proves that what we are doing at Sports 1 Marketing is making a big impact on the future of fan engagement and advertising at stadiums, events, tournaments, and galas,” said Dave Meltzer, CEO of Sports 1 Marketing. “I’m looking forward to continuing to grow our company and platform to maintain our representation as one of the top sports and entertainment marketing agencies in the world.”
Unlike traditional media and marketing, companies who sponsor events (whose gifts or products are in the digital platform) are now able to see a direct ROI of who is engaged in their products or services by collecting data through AMP. The data serve as a catalyst for sponsors to market directly to consumers who are interested in their product, and fit the company’s preferred demographic targets.
Sports 1 Marketing Corp. has already announced partnerships with several sporting teams, events, and venues, including the Barclays Center, Brooklyn Nets, New York Islanders, The ESPYs, Elite Events and Tournaments, and many others.
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Startup of the Year, Executive of the Year, Best New Product or Service of the Year, Marketing Campaign of the Year, Live Event of the Year, and App of the Year, among others.
More than 190 professionals worldwide participated in the judging process to select this year’s Stevie Award winners.
“Each year the judges find the quality and variety of the nominations to be greater than the year before. The 2017 competition was intense and every organization that has won should be proud,” said Michael Gallagher, president and founder of the Stevie Awards.
Details about The American Business Awards and the list of 2017 Stevie winners are available at www.StevieAwards.com/ABA.
About Sports 1 Marketing Corp.
Founded by Hall of Fame Quarterback Warren Moon and veteran sports & technology executive David Meltzer, Sports 1 Marketing is a global sports and entertainment marketing agency that leverages relationship capital and over 38 years of business experience, bringing athletes, celebrities, and businesses together to make a lot of money, help a lot of people, and have a lot of fun. Learn more about Sports 1 Marketing and their AMP program at www.sports1marketing.com/amp.