SAN FRANCISCO--(BUSINESS WIRE)--AlphaFlow, the first automated portfolio service for real estate investments, announced today that veteran fintech executive AdaPia d’Errico has joined the company as Chief Operating Officer to scale the investor platform and expand AlphaFlow’s customer channels. Ms. d’Errico is nationally recognized for growing businesses through brand advocacy and designing innovative platforms that build engaged communities. She has been at the forefront of real estate crowdfunding since 2014, advocating the power of increased transparency, education and technology to provide opportunities in real estate investments.
“AdaPia’s passion, vision and execution are renowned in the fintech industry, as she was a key player in giving real estate crowdfunding national awareness, especially amongst investors,” AlphaFlow co-founder and CEO, Ray Sturm, said. “I’m thrilled to have AdaPia here as a partner and leader of the firm. Her track record, experience, and ability to apply innovative methods to reaching audiences will be fundamental to building AlphaFlow into the premier real estate investment service for high net worth individuals, wealth managers and registered investment advisers,” he added.
Ms. d’Errico’s career spans retail banking, investment management, intellectual property and brand development, and financial technology. Most recently she was Chief Marketing Officer at Patch of Land where she led brand, marketing strategy and operations, and built the investor platform. Prior to Patch of Land, she provided brand and online growth strategy services to consumer and media companies in the US and the UK, and co-founded two businesses. Ms. d’Errico has over 10 years of experience in banking and investment management with a focus on customer management, client communications and investor relations.
Ms. d’Errico stated, “I am beyond excited and honored to join AlphaFlow and the incredibly talented team that Ray has already assembled.” She added, “AlphaFlow Optimized Portfolios are the evolution of online real estate investing. We are at the intersection of robo-advising and real estate; technology and analytics combined with human-powered real estate expertise and experience. I share the company’s passion for providing a seamless investor experience built around passive investing, diversification, trust, transparency, and the utmost in customer service and care.”
AlphaFlow continues to grow its team with key people from the marketplace lending industry; earlier this year the company hired Miles Deamer, an early LendingHome employee who scaled lending operations there. Mr. Deamer is responsible for portfolio management along with Mr. Sturm.
AlphaFlow Optimized Portfolios are a truly passive, highly diversified and fully transparent managed portfolio service, bringing to real estate what ETFs brought to stocks. For a low minimum investment, each client’s capital is invested in 1st lien real estate loans to produce a personal portfolio of 75-100 notes spread across 15+ states, selected, rebalanced and managed by portfolio managers with the help of smart automation, algorithms and analytics.
AlphaFlow is an investment management company that applies best practices of professional investment management like diversification, rebalancing, and institutional-quality data analytics, automates them so that investors can receive these benefits without the high fees and high minimums of traditional real estate investing. AlphaFlow Advisor, LLC is a registered investment advisor based in San Francisco, CA. For more, visit www.alphaflow.com.