Amazon.com Dives into Summer with the Launch of Its 2017 Summer Toy List

Customers can now browse top toys for this summer, including popular categories such as STEM, Water Everything, Backyard Play, and more

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SEATTLE--()--(NASDAQ: AMZN) – Amazon.com today announced the launch of its 2017 Summer Toy List (www.amazon.com/summertoylist), a curated list of more than 400 of the most popular toys that will help fill customers’ summer days with non-stop fun. Customers can browse through relevant categories created by Amazon toy experts for inspiration and find the perfect toys by utilizing intuitive search filters like brand, age, price range, reviews, and discount.

Movie-themed toys continue to be popular, and the 2017 Summer Toy List can help keep movie buffs satisfied with newer releases like the Moana Disney Activity Table, Ravensburger Disney Cars 3 Dueling Cars Shaped Floor Puzzle, and Ozobot Evo and Marvel's The Avengers Master Pack-Captain America. Inflatables are also a summer favorite – last summer, the Intex River Run Sport Lounge was a top-seller, with customers purchasing enough of these inflatables to stretch across 358 Olympic pools. This year, customers can go bigger and quirkier with 2017 releases such as the Swimline Personal Pizza and the Intex Mega Flamingo. Nerf has been a classic for years and kids can now blast cars through pretend rings of fire with one of their newest products, Nerf Nitro DuelFury Demolition.

“Our team of toy experts are excited about all the new, top-selling and highly-rated toys for this summer season,” said Eva Lorenz, Category Leader of Toys & Games for Amazon.com. “Perhaps more than any other season, parents are looking to engage and entertain their children during the summer while they’re out of school. Our goal is to make finding that perfect toy as easy and convenient as possible for customers, whether they’re looking for a STEM toy that keeps them learning or a water toy for those extra hot days.”

Customers can shop the following categories in the 2017 Summer Toy List:

Customers can also discover toys sold exclusively by Amazon on the Summer Toy List, including:

Customers who shop the Summer Toy List will also find the same tools and helpful information they have come to know and love from Amazon, including fast and free shipping options – unlimited Free Two-Day Shipping with Amazon Prime, Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 5,000 cities and towns – millions of helpful customer reviews, best-sellers, and personalized product recommendations. For more information on the Summer Toy List, please visit www.amazon.com/summertoylist.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Contacts

Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr

Contacts

Amazon.com, Inc.
Media Hotline
Amazon-pr@amazon.com
www.amazon.com/pr