MANHATTAN BEACH, Calif. & LIEDERBACH, Germany--(BUSINESS WIRE)--Skechers Performance™ – a division of SKECHERS USA, Inc. (NYSE: SKX) – announces its return as the Official Running Shoe sponsor of the 2017 IRONMAN® European Tour. This partnership continues to bring the award-winning brand to elite triathletes across Europe as they compete in some of the most challenging races in the world.
Skechers Performance will be onsite at 35 events in 15 markets during the IRONMAN European Tour, selling the award-winning GOmeb Razor as well as the GOmeb Speed 4, GOrun Forza 2, and GOrun Ride 6 footwear styles. Skechers Performance footwear sales will be located in the Official IRONMAN Merchandise Tent. Additionally, Skechers Performance will have a second location for consumer engagement in the main expo area. Participating countries in the IRONMAN European Tour include Spain, France, Austria, Switzerland, Germany, Italy, England, Luxembourg, Denmark, Sweden, Scotland, Ireland, Wales and the Netherlands.
“We are pleased to be partnering with IRONMAN for the second year in a row,” said Marvin Bernstein, managing partner of SKECHERS S.à.r.l. “Our continued partnership with IRONMAN is a testament to our continued support and commitment to the endurance sports community, and emphasizes to both serious and casual athletes across Europe that we continue to be a major player in the running category.”
New for this year, IRONMAN will have a limited edition, co-branded Skechers Performance GOrun 5 style, which will be available exclusively at the IRONMAN merchandise booth. The lightweight, responsive running shoe will have the IRONMAN “M-Dot™” logo on the lateral heel of the shoe, as well as on the insole.
“With the Skechers Performance mantra of ‘Go Like Never Before’ and their lightweight and innovative designs, we couldn’t find a more dynamic running shoe partner for our events in Europe than Skechers Performance,” says IRONMAN Head of Europe, Global Partnerships, Kim Smither. “We are thrilled to have them continue as a valued partner for our European Series.”
The tour includes a variety of race types. Four stops will be 5150 Olympic distance races where athletes will swim 1.5km, bike 40km and then run for 10km; 18 events will be IRONMAN 70.3 triathlons, consisting of a 1.9km swim, 90km bike, and 21k, run; and 13 stops will be the full-distance ultimate single-day challenge IRONMAN triathlon, where athletes will swim for 3.8km, cycle for 180.2km and then run a full marathon.
Skechers Performance was also recently announced as the Official Running Shoe for the 2017 IRONMAN Canadian Series and has also signed-on as the Official Footwear and Apparel sponsor for the IRONMAN South Africa Series.
Skechers Performance continues to be a dominant player in the elite running space, attracting athletes such as world-class marathoner Meb, who recently raced in his fourth Olympic Games, U.S. elite marathoner, Kara Goucher and award-winning triathletes Lionel Sanders, Anja Beranek and Nils Frommhold.
Stop by the Skechers Performance booth when at the 2017 IRONMAN European Tour to see the award-winning Skechers Performance footwear.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 2,012 SKECHERS Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion and opening of new stores, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international economic, political and market conditions including the uncertainty of sustained recovery in Europe; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2016. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.
About Wanda Sports Holding
Wanda Sports Holding is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.