DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Digital Video Viewing Hours 2016: Audiences Choose and Disrupters Rule" report to their offering.
This research report, Digital Video Viewing Hours 2016: Audiences Choose and Disrupters Rule, indicates one of the most valuable outcomes for any producer/programmer today, brand loyalty, is rotating in and around the orbits of internet giants, from Netflix, Facebook, Instagram and Amazon, to Google/YouTube.
Digital video clocked in at 85.6 billion total viewing hours in 2016, yielding a14.6% time spent equivalency to its 24/7 linear counterpart.
On a going forward basis, the researcher will shift its digital video viewing analytics focus to increments/aggregates of time.
Digital viewing hour tallies exclude OTT device access (i.e.; Apple TV, Amazon Fire TV, Google's Chromecast device, Roku and Sling), as well as estimated duplicated/syndicated usage generated by media brands hosted primarily on Facebook, Twitter, YouTube or other audience platforms.
Digital video viewing access hours enabled by OTT platforms are, however, also accounted for inside this research study and form an integral component to the multiple data-driven market share analytics models contained.
- Roku Inc.
For more information about this report visit http://www.researchandmarkets.com/research/nfvnbb/digital_video