LONDON--(BUSINESS WIRE)--Social media and analytics have changed the face of politics, especially in Canada and the US. The influence of social media platforms on political strategy is more apparent after the election of Donald Trump than ever before, and is sure to change how future elections and world leaders operate.
This is according to global analytics and advisory firm Quantzig, in their blog titled Social Media Analytics and Politics.
Quantzig says, “Posts from constituents on social media, especially those made in direct response to communications from a political party, organization, or a politician, can be analyzed and turned into data that can help predict outcomes ... . Social media has also opened up a direct line of communication between politicians and their constituents, and has provided the public with a more convenient way to voice their concerns than making phone calls or attending town halls.”
For more insights, get in touch with Quantzig’s social media analytics experts
They note that “there is a huge wealth of data out there for political institutions and individuals to analyze and generate valuable insights from—insights that could potentially make or break a political campaign. As more politicians—and world leaders—embrace social media platforms like Twitter to communicate with their constituents and supporters, social media analysis for politics will evolve too and will become even more of an important practice to embrace.”
Social media analytics, including sentiment analysis, are increasingly being used to determine how a candidate, party, or policy is perceived by the public, and can help political parties improve their outreach to target or underserved voter demographics.
Read the entire blog here: https://www.quantzig.com/blog/social-media-analytics-politics
More information on the influence of social media on political strategy and how organizations are using social media analytics for brand positioning, can be found using Quantzig’s resources. These resources are compiled from Quantzig’s team of over 500 analysts with industry expertise.
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.