CHICAGO & NEW YORK--(BUSINESS WIRE)--IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today a joint program with the Center for Pricing and Revenue Management, an initiative from the Columbia Business School and Fu Foundation School of Engineering and Applied Science, to present an executive education program titled, “Pricing Analytics: The Science of Profitable Growth.” The course will be held June 6-7, 2017 at Columbia University’s New York City campus.
As the marketplace continues to evolve and consumers expect to have more personalized, relevant and meaningful encounters with brands, it is critical for executives to leverage predictive data and analytics as a way to better understand consumers, design more targeted and profitable pricing and promotional programs and adequately measure the impact of pricing changes.
“Companies across all industries, from consumer packaged goods and retail to financial services, are in increasingly competitive marketplaces,” said Dr. Krishnakumar (KK) Davey, president, IRI Strategic Analytics. “Executives need to employ analytics-driven strategies to inform their pricing and marketing efforts or risk being outperformed by competitors.”
"The ability to use data and analytics to make pricing decisions is an essential skill that leaders need in their arsenal,” said Costis Maglaras, the David and Lyn Silfen Professor of Business, Columbia Business School.
During the two-day Pricing Analytics program, executives will gain insights on:
- Building analytics capabilities within their organizations
- Translating analytic insights into action
- Integrating analytics into core business processes
- Linking analytics to corporate strategy
The two-day workshop will be taught by Columbia Business School’s Costis Maglaras, the David and Lyn Silfen Professor of Business, Chair of the Decision, Risk & Operations division of the school and Director of its PhD program; and Omar Besbes, the Philip H. Geier Jr. Associate Professor of Business. Dr. Sharat Mathur, practice leader, Revenue Growth Management, will lead the program for IRI.
For more information about the program, please click here.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.
About Columbia Business School
Columbia Business School is the only world–class, Ivy League business school that delivers a learning experience where academic excellence meets with real–time exposure to the pulse of global business. Led by Dean Glenn Hubbard, the School’s transformative curriculum bridges academic theory with unparalleled exposure to real–world business practice, equipping students with an entrepreneurial mindset that allows them to recognize, capture, and create opportunity in any business environment. The thought leadership of the School’s faculty and staff, combined with the accomplishments of its distinguished alumni and position in the center of global business, means that the School’s efforts have an immediate, measurable impact on the forces shaping business every day. To learn more about Columbia Business School’s position at the very center of business, please visit www.gsb.columbia.edu.
About the Center for Pricing and Revenue Management
The Center for Pricing and Revenue Management is a joint initiative of Columbia Business School and the Industrial Engineering and Operations Research department of the Fu Foundation School of Engineering and Applied Science at Columbia University. The Center’s activities focus on research, education and industry practice in pricing, customer, and business analytics, including forecasting, demand modeling, customer behavior, and optimization. To learn more about the Center for Pricing and Revenue Management, please visit http://www8.gsb.columbia.edu/cprm/.