NEEDHAM, Mass.--(BUSINESS WIRE)--Visual IQ, the leading provider of marketing intelligence software, today announced that Manu Mathew, the company’s co-founder and CEO, will moderate a panel at the Gartner Digital Marketing Conference next week. The session, “Marketing Intelligence: Solving the Puzzle of People-Based Marketing,” will take place on May 10 at the San Diego Marriott Marquis & Marina.
What: People-based marketing is fast becoming a strategic imperative for engaging and converting today’s demanding, mobile-dependent consumer. Featuring analysis from marketing experts at Roku, SAP and Petco, the panel will focus on how combining the power of audience with attribution provides the marketing intelligence brands need to deliver on the promise of people-based marketing.
Why: Consumers interact with brands via a dizzying number of devices, channels and touchpoints every day, making it difficult for marketers to deliver the relevant and coordinated experiences consumers expect. To bridge this gap, marketers need the ability to combine the profile data they have about their customers and prospects with tactical marketing performance. When marketing and advertising tactics are analyzed in combination with customer and prospect attributes, marketers gain the actionable intelligence they need to optimize budgets and experiences to drive brand engagement, conversions, revenue, and other desired business outcomes.
Who: Mathew is the co-founder and CEO of Visual IQ where he is responsible for driving business growth and expanding the company’s capabilities to help brands optimize their budgets and deliver relevant consumer experiences that drive meaningful business results. With Mathew at the helm as the moderator, the panel will also include unique perspectives from:
- Lisa Flosznik, director of demand marketing at Roku
- Crispin Sheridan, vice president of digital and social optimization at SAP
- Meghna Shah, manager of marketing operations at Petco
When: The session will take place on Wednesday, May 10 from 12:00 – 12:45 p.m. PT in Salon 10.
Where: The Gartner Digital Marketing Conference, taking place from May 10-12 at the San Diego Marriott Marquis & Marina, provides the insights senior marketing leaders need to deliver results in a fast-paced environment, offering actionable advice on the latest trends, tools, technologies, and techniques. More details, including registration information, can be found on the event website. In addition to participating in the panel session, Visual IQ will be exhibiting at booth #111.
About Visual IQ
Visual IQ is the world’s leading marketing intelligence software provider. Its IQ Intelligence Suite combines audience data with attributed measurement in a single platform, providing marketing and advertising performance insights based on audience segment and the inter- and intra-channel optimization recommendations needed to drive business goals and maximize return. By offering media mix modeling, TV attribution and multi-touch attribution in a consolidated platform, Visual IQ is the only provider that delivers the comprehensive, audience-driven intelligence that brands and agencies need to optimize performance across their entire marketing and advertising mix.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.
About the Gartner Digital Marketing Conference
The Gartner Digital Marketing Conference provides marketing leaders actionable advice about the trends, tools, and emerging technologies they need to deliver business results. Gartner for Marketers analysts address the biggest opportunities, challenges, and priorities marketers face today including data and analytics, customer experience, martech, and multichannel marketing.