NEW YORK--(BUSINESS WIRE)--Perfect365®, the Webby-award winning, free makeup and beauty platform loved by celebrities and more than 80 million users that is leading the digital beauty evolution, today announced a partnership with national makeup school, CHICSTUDIOS. To kick off the partnership, Perfect365 hosted a masterclass at CHICSTUDIOS NYC with celebrity makeup artist, Kabuki.
With this partnership, CHICSTUDIOS alumni and students have the opportunity to learn about digital makeup, create digital makeup looks and engage with beauty brands via the Perfect365 digital beauty platform. As an added benefit, Perfect365 beauty advisor and celebrity makeup artist, Kabuki, held a master class at the CHICSTUDIOS NYC location to demonstrate his newest digital makeup looks now available in Perfect365 and show students how to recreate the look in real life.
This generation of students are already using makeup apps to experiment with looks. Among makeup artists who do use makeup apps, when given a choice of the four most popular, Perfect365 is the one most commonly used—42% report using it.
“Digital beauty is an essential aspect of the education we provide at CHIC STUDIOS. Today’s makeup artists need to understand how to market themselves on digital platforms. Our partnership with Perfect365 is a perfect complement to the direction of the school and a valuable relationship for our students.”
CHICSTUDIOS is a leading national makeup artistry school, teaching through course instruction, live hands-on lessons and opportunities for graduates via the ‘CHICPro Community’. CHICSTUDIOS – School of Makeup is certified by the NY State School Board. CHICSTUDIOS alumni become part of the ‘CHICPro Community’, which offers a platform for events, job opportunities, advanced education, internships, gigs or career hiring fairs. CHICSTUDIOS brand partners in the classroom include Billion Dollar Brows, MAC Cosmetics, Real Techniques, Make Up For Ever, NARS Cosmetics, Laura Mercier, Graftobian, Cinema Secrets, Bobbi Brown, NYX Cosmetics, Stila Cosmetics, Real Techniques, Morphe Brushes, Embryolisse + Bioderma Skincare and much more!
“Digital beauty is being adopted at a rapid pace and students are driving this adoption. They are already using makeup apps to experiment with new looks and engage with brands. Our partnership with CHICSTUDIOS is bringing us another step closer to transforming the beauty industry by making virtual makeup try-on an industry standard,” said Vickie Wei, Director of Marketing, Perfect365.
Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, how to contour the cheekbones, where to place eyeliner, and now even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable makeup and tweaking tools, Style it! clothing and accessory recommendations, hair styles, and step-by-step tutorials for recreating looks in real-life, Perfect365 has become the go-to app for selfie, makeup and fashion enthusiasts around the world.
Perfect365 also offers makeup and entertainment industries a fully customizable digital platform, allowing users to try on looks from GSN’s hit TV show Skin Wars, Universal’s The Huntsman: Winter’s War, and Sony’s Pixels. Users also benefit from the app’s “try before you buy and apply” digital makeup looks from top brands including celebrity makeup artist Susan Thompson’s eponymous label, Michelle Phan’s beauty box ipsy, five-time Emmy award winner, Eve Pearl, and the fast growing indie label Nudestix.
As a part of its commitment to building a leading beauty platform for consumers and businesses, Perfect365 seeks to actively engage in partnerships with beauty brands, retailers and artists. For more information about product partnership opportunities, please contact bd@perfect365.com. For more information about makeup artist and indie brand partnership opportunities, please contact beautysquad-artists@perfect365.com.
For more information on Perfect365, high-res images, and screenshots, please visit http://www.perfect365.com/press/. The app is available for iOS (iPhone, iPad), Android (phone and tablet) and Windows 8 devices. Follow @Perfect365 on Twitter, @Perfect365_official on Instagram and at www.facebook.com/Perfect365 on Facebook.
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