The research study covers the present scenario and growth prospects of the global adult diaper market for 2017-2021. The report further segments the market based on product type (pad-type, flat-type, and pant-type), and geography (the Americas, APAC, and EMEA).
Recent years have witnessed a growing importance for adult diapers, especially among the women, with the advent of the medical condition called incontinence. Incontinence reduces the quality of life. Adult diapers are regarded as the most appropriate solution for this problem. The use of adult diapers has been more among the older adult population. Conditions such as urinary incontinence, mobility impairment, and the urethral problem can be cured by using adult diapers.
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Technavio analysts highlight the following three factors that are contributing to the growth of the global adult diaper market:
- Increase in urbanization
- Rise in employment among women
- Introduction of innovative products
Increase in urbanization
With the increase in urbanization, the demand for diapers, which are innovative and provides the users with more comfort has also increased. This information is supported by the UN report, which says that half of the world’s population are now living in urban areas. The concentration of international players is more in the Americas compared to APAC and EMEA. With urbanization increasing rapidly in APAC and EMEA, the demand for adult diapers is increasing in these regions.
Amber Chourasia, a lead health and wellness research analyst at Technavio, says, “The prevalence of promotional activities are more in urban areas as compared to rural areas. These promotional activities help to create awareness about health conditions and how to manage them for leading a healthy life. As per physicians, incontinence is caused by work pressure and stress.”
Rise in employment among women
Sphincter dysfunction, bladder dysfunction, or a combination of the two causes urinary incontinence. The increase in employment among women is directly proportional to the increase in stress and work pressure. This is triggering the growth of incontinence.
“According to a 2010 CDC report, almost 65% of women in the population is affected by urinary incontinence, mostly being the older women. Sometimes urinary incontinence occurs simultaneously with menopause among women, and the severity increases with age,” adds Amber.
Introduction of innovative products
The adult diaper market witnessed a lot of change with the transformation of the core design of the products and the usage of complex engineered fabrics in the manufacturing process. Technological advancement has led to the development of comfortable, thin adult diapers, with increased fluid absorption and fluid retention capabilities. The usage of less fabric/materials in the diapers makes them less bulky without compromising with performance and comfort. These innovations have given adult diapers immense popularity in the market, leading to its high adoption.
- First quality enterprise
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