DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Decoupled Debit: The Start of Mainstream Adoption?" report to their offering.
Decoupled debit, a payment form that lets consumers pay for purchases directly from their checking accounts, has been quietly and slowly gathering users where meaningful rewards are a part of the offering. It is a payment form that allows merchants to circumvent the card networks for a less expensive payment transaction.
The new report Decoupled Debit: The Start of Mainstream Adoption? provides an understanding of the current decoupled debit market in the U.S. and how it works, why the current payment industry environment may foster more decoupled debit programs, indicators that decoupled debit may be gaining popularity and thus threatening bank-based debit, and the revised Payment Services Directive (PSD2) in the European Union.
Highlights of the report include:
- Current market sizing
- A look at current decoupled programs
- Decoupled debit in the European Union
- Product challenges
- Market forces that are providing growth opportunities.
Key Topics Covered:
1. Executive Summary
3. Decoupled Debit in the Wild
4. The U.S. Decoupled Debit Market
5. Why the Time May Be Right for Decoupled Debit
6. Challenges Do Exist
7. Conclusion: If Not Now, Then Decoupled Debit Will Be Forever a Niche Product
- First Data
For more information about this report visit http://www.researchandmarkets.com/research/slj62q/decoupled_debit