DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Mobile Cash Access 2017: Engaging Customers by Linking Digital Banking to Cash" report to their offering.
This research report examines the various approaches to enabling mobile cash access, consumers' mindset and expectations about such transactions, and how the functionality goes beyond eliminating the card to deliver additional interactive opportunity and assurance.
Ways to pay continue to evolve and diversify, but cash remains a core means to complete transactions. While financial institutions (FIs) are rapidly shifting to digital and mobile banking to increase interactions with customers, they can benefit by enabling "mobile cash access" for account holders. This method essentially lets a banking customer substitute a smartphone for an ATM, debit, or prepaid card and its associated PIN to withdraw cash at an ATM that has been modified to support transactions "pre-staged" via the mobile device.
Financial institutions that view expansion of the ATM channel as an opportunity to further enrich their level of interaction with consumers will be well positioned to deliver value-added individualized customer experiences, primarily in the form of enhanced security and personal financial management, according to the latest research, Mobile Cash Access 2017: Engaging Customers by Linking Digital Banking to Cash.
Highlights of the research report include:
- The marked differences and shared attributes of the two primary technologies in play enabling mobile cash access in the U.S.-NFC and QR Code
- Expanded depth of identity authentication available to combat fraud
- Proprietary survey data indicating which consumer segments are most likely to move quickly to embrace mobile cash access, and which are most likely hold onto their cards
- The expected pace of adoption
- Some of the potential opportunities mobile cash access introduces.
Key Topics Covered:
1. Executive Summary
3. The Hardware-Based Solution: NFC
4. The Software-Based Solution: QR Codes
5. Security Enhancement
7. Account Holders' Readiness
8. Managing Customers' Expectations
9. Potential Benefits for Personal Financial Management (PFM)
10. Physical Security and Fraud Prevention
For more information about this report visit http://www.researchandmarkets.com/research/vdt8d2/mobile_cash