LOS ANGELES--(BUSINESS WIRE)--Marking the latest addition to the agency’s growing global network, M&C Saatchi Sport & Entertainment today announced the opening of its new Los Angeles office. The Los Angeles office opening follows the agency’s strong business performance in 2016 and growing needs in the U.S. market, joining its New York office to provide bi-coastal support for M&C Saatchi Sport & Entertainment clients.
Consumer public relations expert Corey Langworthy has joined the firm to manage the office and provide strategic support to existing local clients. Coming to M&C Saatchi Sport & Entertainment from global PR agency Golin, Corey brings a wealth of consumer, entertainment and sports-related experience from his time leading programs on behalf of Procter & Gamble, Toyota, Shell Oil, Frito-Lay and Wells Fargo.
“As the media universe becomes more fractured and brands find it increasingly difficult to reach their key audiences, they’ll turn to the thing consumers won’t walk away from – the things they love,” said M&C Saatchi Sport & Entertainment Global CEO Steve Martin. “We’re seeing enormous interest from companies looking to deepen their consumer relationships and express their shared passion and support for the sports and entertainment people care about most. Adding an office in the lifestyle capital of the world is a huge step for us and we can’t wait to help more brands creatively engage the public around their marketing investments.”
In keeping with the agency’s mission to help brands “make an impact through the things people love,” the Los Angeles office will provide industry insight and creative solutions across sports and entertainment sponsorship and activation, experiential, public relations, content creation and social media. M&C Saatchi Sport & Entertainment LA joins a network of global offices that includes London, Berlin, Sydney and New York.
“Growing up in Los Angeles, you naturally associate sports and entertainment with the Southern California lifestyle,” said M&C Saatchi Sport & Entertainment LA Managing Director Corey Langworthy. “Los Angeles is home to a fit, active population and more professional teams, action sports brands and entertainment powerhouses than any place on Earth. We can’t wait to showcase our award-winning creative and deliver amazing experiences to fans and clients alike.”
The Sport & Entertainment team is part of the M&C Saatchi LA Group, which includes Heavenspot, M&C Saatchi Mobile, CLEAR and M&C Saatchi SHARE, and will be housed in the group’s existing Santa Monica offices.
About M&C Saatchi Sport & Entertainment:
M&C Saatchi Sport & Entertainment work with brands to help them create impact through consumer passions - the things people love. With offices in London, Berlin, Sydney, New York and Los Angeles, a team of 125 sector specialists across the globe deliver the agency’s core disciplines across sport & entertainment, including rights amplification, sponsorship consultancy, PR, branded content creation & experiential production. Their work has been awarded across the board, including recent accolades from the Sport Industry Awards, UK Sponsorship Awards, the Drum Marketing Awards, the Campaign Big Awards, The Lovie Awards and The Event Awards. Current clients include Samsung, O2, adidas, Ballantine’s, Coca-Cola, Martell, Jameson, Reebok, and BNY Mellon. The agency is driven by the philosophy of ‘Brutal Simplicity of Thought,’ which has been the M&C Saatchi (UK) Group’s mantra since birth: simple messages are the most powerful, making Brutal Simplicity of Thought more valid today than ever before. M&C Saatchi Sport & Entertainment is one of 13 agencies that sit within the M&C Saatchi UK Group. Beyond this, the M&C Saatchi global network is comprised of 25 offices in 21 countries.