BRENTWOOD, Tenn., & CHICAGO--(BUSINESS WIRE)--Award-winning hospital communications leader Susan Alcorn has taken an of-counsel role with U.S. top 10 strategic communications and engagement firm Jarrard Phillips Cate & Hancock, Inc. it was announced today.
Alcorn brings more than 30 years of hospital communications and marketing experience back to Jarrard Inc. after her hiatus as senior vice president and chief communications officer with Rochester Regional Health System in Rochester, NY. Alcorn was a senior vice president at Jarrard Inc. prior to joining the health system.
Over the course of her career, she has worked with some of the nation’s most prominent health systems, including Pennsylvania-based Geisinger, where she served as chief communications officer for 15 years. While at Geisinger, Alcorn was instrumental in positioning the system as a national model for how healthcare should be both delivered and financed.
“We’re thrilled once again to have the benefit of Susan’s extremely high level of expertise in our firm,” said CEO David Jarrard. “Her wisdom and leadership bring a depth to our team that will allow us to provide an even higher level of service to our clients.”
Alcorn co-authored the book Healthcare Mergers, Acquisitions, and Partnerships: An Insider’s Guide to Communication with David Jarrard and penned the white paper “Healthcare Communications and Marketing in the Brave New World” with Jarrard Inc. Partner Kim Fox.
She is a highly sought-after national speaker on healthcare communications as well as a past president of the Society for Healthcare Strategy & Market Development (SHSMD). She received the society’s highest honor – the Award for Individual Professional Excellence in 2013.
“The healthcare landscape continues to shift for many of our clients,” said Jarrard. “As a firm, we’re both excited and committed to continue to growing our team and our services to best meet the evolving needs of health systems across the country.”
About Jarrard Inc.
With offices in Nashville, Tenn. and Chicago, Jarrard Phillips Cate & Hancock, Inc. is a U.S. top 10 strategic communications and engagement firm for the nation’s leading healthcare providers experiencing significant change, challenge or opportunity. Founded in 2006, the firm has worked with more than 300 clients in more than 40 states and served as a communications advisor on more than $35 billion in announced M&A and partnership transaction communications. A proven strategy leader, Jarrard Inc. delivers tightly focused issue management campaigns and long-term transformational initiatives designed to advance healthcare providers’ most important goals. As a member of The Advisory Board, the firm is also part of a collaborative effort to elevate performance and solve some of healthcare’s most pressing issues. For more information, visit jarrardinc.com or follow us @JarrardInc.