BROOKLYN, N.Y.--(BUSINESS WIRE)--Tough Mudder, Inc., the leading active lifestyle brand and media company, announced it will team up with Amazon, the “Official Online Retailer” for Tough Mudder’s 2017 events season to launch an online health and personal care resource. The agreement will include unique and engaging health, training and wellness content produced by Tough Mudder, an Amazon.com/ToughMudder storefront and on-site event presence at Tough Mudder’s North American events in 2017.
Amazon.com/ToughMudder will provide customers with training content, workout videos and guides featuring Tough Mudder’s fitness and active lifestyle experts, nutrition information, and post-training and recovery content. Tough Mudder will debut three “never before seen” videos on Amazon.com/ToughMudder for customers, including exclusive content highlighting Tough Mudder’s competitive series and obstacle innovation.
Integrated into the storefront will be a curated collection of products designed to aide individuals throughout their physical training, fitness and recovery journey. Products from Tough Mudder’s family of health and wellness partners will be featured, including such brands as Nexcare -- the "Official Bandage Partner” and Vega -- the “Official Protein Shake and Smoothie Partner” for Tough Mudder.
“Tough Mudder’s training expertise and fitness content is coveted by millions of people within the Tough Mudder community, as well as active lifestyle enthusiasts around the world. We are proud to team up with Amazon to provide engaging, relevant and useful content and products to millions more through this relationship,” said Donna Goldsmith, Tough Mudder Inc. Senior Vice President of Partnership Marketing, International Event Licensing, Corporate Sales and Merchandising. “Teamwork is a key component to the success of completing a Tough Mudder, and we are thrilled to call Amazon our teammate in providing this helpful one-stop resource that will aide anyone looking to achieve personal goals or overcome challenges.”
Through its relationship with Amazon, Tough Mudder content will also be highlighted across Amazon.com channels, including an exclusive Coachified Mini Series, powered by Amazon. The weekly miniseries will be produced by Tough Mudder and feature its Official Trainer, Kyle “Coach” Railton. The co-branded series will highlight fitness and wellness experts and sponsored products, focusing on training, nutrition and leading a healthy, active lifestyle.
From a 5K to the 24-hour World’s Toughest Mudder, Tough Mudder offers a variety of fun, challenging endurance options all over the world for people of all walks of life and athletic abilities – from the weekend athlete to the world’s leading endurance superstars. Tough Mudder events promote teamwork, camaraderie, personal accomplishment and fun.
Tough Mudder is proud to also partner with more than 20 of the world's leading brands in 2017, including Merrell, who returns for the second year as the company's exclusive presenting partner for the Tough Mudder and Tough Mudder Half event series. Merrell joins the returning roster of companies including Jeep, Bosch, Fisherman’s Friend, Kingstone Press, Käserei Loose and Olympus. New partners who will unite with Tough Mudder this year include:
- Aflac, the official supplemental insurance provider for Tough Mudder events in North America
- For Goodness Shakes, the official protein drink partner for Tough Mudder events in The United Kingdom
- Lucozade Sport, the official hydration partner for Tough Mudder events in The United Kingdom
- Head & Shoulders, the official hair care partner for Tough Mudder events in The United Kingdom
- TREK, the official nutrition bar partner for Tough Mudder events in The United Kingdom
- L'Oréal Men Expert, the official personal care partner of Tough Mudder events in Germany
About Tough Mudder: Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-12; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Half, an obstacle course challenge bringing the thrills of Tough Mudder to a 5-mile course; Tougher Mudder, a competitive start wave that takes place during all Tough Mudder Weekends; Toughest Mudder, an eight-hour, overnight competition series; and World’s Toughest Mudder, a grueling 24-hour endurance competition. The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 2.5 million participants globally to date, Tough Mudder Inc. will host more than 130 events worldwide in 2017 in nearly a dozen countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Vega, Olympus, For Goodness Shakes, Lucozade Sport, Aflac, Nexcare, Amazon, Head & Shoulders, Bosch, Snapchat, Live Stream, Sky Sports, CBS Sports, ESPN Media Distribution and The CW. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.