NEW YORK--(BUSINESS WIRE)--New York & Company (NYSE:NWY) announced today that Total Retail has included the Company on its list of Top 100 Omnichannel Retailers. New York & Company ranked third overall.
New York & Company began its omnichannel journey in 2010 as it recognized the growing need to serve consumers in the most convenient way and time of day they chose to shop. The Company has expanded its capabilities each year and this, along with the growing importance of the online channel, has led to consistent growth of online sales to approximately 25% of sales in fiscal year 2016 up from approximately 7% five years ago.
Total Retail, in conjunction with Radial, a technology and operations provider whose clients include New York & Company, evaluated the top brands in retail to determine which brands were actively responding to consumer trends. New York & Company’s #3 ranking was determined by seven criteria, such as the option to buy online and pick up in store; consistent pricing across channels; ability to return products across channels; and search for in-store products online.
“Our customers are incredibly tech-savvy,” said John Worthington, President and Chief Operating Officer of New York & Company. “They expect a seamless transition between mobile, desktop, and in-store shopping and we want to ensure they are receiving the best experience possible. Innovation is our top priority.”
As part of its omnichannel strategy, the Company has also implemented initiatives to elevate the in-store experience. To this end, the Company is in the process of testing in-store kiosks, so that customers who cannot find their size can view the entire assortment and order online or pick up from a nearby location.
“Implementing omnichannel capabilities and a seamless customer experience has been a big focus for us over the past several years and it has paid off in customer growth, improved customer satisfaction, and increased loyalty,” said Greg Scott, CEO of New York & Company. “I am proud of our accomplishments.”
For more information regarding Total Retail’s Top 100 Omnichannel Retailers, click here.
About New York & Company
New York & Company, Inc. is a specialty retailer of women's fashion apparel and accessories, and the modern wear-to-work destination for women, providing fashion that is feminine, polished, on-trend and versatile. New York & Company, Inc. helps its customers feel confident, put-together, attractive and stylish by providing affordable fashion. The Company's proprietary branded New York & Company® merchandise is sold through its national network of retail stores and online at www.nyandcompany.com. The Company operates over 400 stores nationwide.