NEW YORK--(BUSINESS WIRE)--Time Inc. (NYSE:TIME), one of the world’s leading multi-platform content companies, marked a major milestone today: the company has garnered one billion monthly digital video views for the first time for the month of April, representing nearly 100% year-over-year growth, and is on pace to deliver more than 8 billion this year.
This year, Time Inc. expects to produce more than 50,000 videos including 150 new and returning franchises and series and over 1,500 live programming hours. It is also on pace to exceed 8.5 billion views this year, nearly doubling the previous year’s total.
"At a time when facts, genuine relationships, integrity and trust are at a premium, our brands are being sought out at a record rate for the quality and diversity of their video storytelling. Our record breaking one billion video views proves this," said Battista. "As we displayed during our NewFront presentation this morning, we couldn’t be more excited to build on our digital momentum by continuing to innovate and evolve how we create and deliver compelling video content to fans, including 3 of 4 millennials, and for our marketing partners across all platforms."
With this record video growth as a backdrop, Time Inc. announced a new slate of programming that includes a new Sports Illustrated streaming video on demand service, a second People Now live daily talk show, three new all-social video brands, an Essence partnership with Twitter and Adapt Video, a new mobile video advertising product. For more information, click here and here.
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading content company that engages over 170 million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as approximately 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.’s creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People’s Sexiest Man Alive, Sports Illustrated’s Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.