Cupcake Vineyards Leverages Popularity of Rosé with Addition of Two New Wines

Rosé and Sparkling Rosé Debut In Time For Spring Celebrations and Summer Sipping

LIVERMORE, Calif.--()--Today, America’s favorite premium wine, Cupcake Vineyards announced the availability of two new wine offerings, joining the extensive portfolio of wines from some of the best grape growing regions around the world. With the introduction of both a still and Sparkling Rosé, Cupcake Vineyards is providing two delicious Rosé options that allow consumers to enjoy Rosé with any occasion.

Rosé remains one of the fastest growing wines, with the still Rosé category having grown over 62% in volume from last year1. Cupcake Vineyards 2016 California Rosé is a blend of Grenache, Pinot Noir, Syrah and Merlot sourced from vineyards along the California coast and made in the dry Provencal style. The wine has notes of strawberry and watermelon and is nationally available with an SRP of $12.99.

Sparkling Rosé has been adding to the popularity of Rosé consumption. Outside of still Rosé, Sparkling Rosé volume has grown approximately 20% from last year2. Cupcake Vineyards Sparkling Rosé is made from Chardonnay and Pinot Nero grapes in Italy. The non-vintage wine has floral notes with refreshing hints of raspberry. As a limited time offering, Cupcake Vineyards Sparkling Rosé will only be available from April through September with an SRP of $15.99.

“In crafting the Rosé and Sparkling Rosé, I was once again inspired to travel the world seeking out the best vineyards, from California to Italy,” said Cupcake Vineyards winemaker Jessica Tomei. “I love the lightness and complexity of our Rosé offerings, and I’m thrilled to finally have them in stores available for all to enjoy and share with family and friends.”

Kim Fabbri, Director of Marketing for Cupcake Vineyards further explains, “Rosé continues to see tremendous category growth and we have received more and more interest from our consumers, making both the 2016 Cupcake Vineyards California Rosé and NV Cupcake Vineyards Sparkling Rosé natural additions to our portfolio. Rosé is an innately fun, joyful wine that brings people together. Cupcake Vineyards is excited to help consumers enjoy summer with these new offerings.”

About Cupcake Vineyards

Launched in 2008, Cupcake Vineyards is America’s #1 Premium wine $8+ by volume3, according to Nielsen. Cupcake’s winemaker Jessica Tomei and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Mendoza, Argentina; Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; and Marlborough, New Zealand. For more information about Cupcake Vineyards, visit www.cupcakevineyards.com or on Facebook at www.facebook.com/CupcakeVineyards.

1. Nielsen Total US xAOC + LiqPlus + Convenience. Latest 52 wks, w/e 3/25/17.

2. Nielsen Total US xAOC + LiqPlus + Convenience. Latest 52 wks, w/e 3/25/17.

3. Nielsen Total US xAOC + Liq Plus + Conv • BA_NON ALCOHOLIC(C) : ALCOHOLIC • Period : Latest 52 Wks - W/E 12/31/16 • Product Share Basis : TOTAL WINE

Contacts

The Barn Group,
Tricia Denci, 415-500-0614
tricia@barngroup.com

Release Summary

America’s favorite premium wine, Cupcake Vineyards announced today the availability of two new wine offerings joining its extensive portfolio of wines, a Rosé and Sparkling Rosé.

Contacts

The Barn Group,
Tricia Denci, 415-500-0614
tricia@barngroup.com