LOS ANGELES--(BUSINESS WIRE)--FIVE FOUR, contemporary men’s fashion brand, celebrates 15 years of progressing the modern man’s lifestyle with its second annual branded holiday. Merging content and commerce, this holiday offers consumers the opportunity to experience the culture of FIVE FOUR by utilizing the power of social media engagement to relay exclusive sales and limited edition product activations.
Los Angeles bred but globally inspired, FIVE FOUR day is becoming an international movement that seeks to engage members and non-members worldwide via social media to spread awareness of the brand and its ecosystem. With sales across all three verticals—FIVE FOUR, New Republic and Grand Athletic Club—this holiday exemplifies innovative inclusion by reimagining the traditional e-commerce men’s retailer and its reach.
Co-founder Dee Murthy speaks to the progression of FIVE FOUR day saying, “With this holiday we really wanted to create an experience that transcended the conventional online sale. We want to show customers how we work, conceptualize and create experiences that set us apart from other brands.”
With exclusive sales and products curated especially for FIVE FOUR day the brand has listened to its community by consistently creating new experiences for its customer. Hourly sales communicated via social media, special limited product drops and day long Facebook and Instagram live videos—FIVE FOUR day implements social media as the key component in this day of unprecedented sales.
“Social media is such an important part of the retail atmosphere and our demographic relies heavily on this medium for all its updates, including fashion. We are excited to have the ability to create and execute unique experiences by utilizing social media to interact with our loyal customer base,” says co-founder Andres Izquieta.
Offering unprecedented access to the creative development of this brand, this celebration gives insight into what has made FIVE FOUR a dominant force in the men’s market.
Instagram and Twitter: @fivefour
About FIVE FOUR:
Founded by Andres Izquieta and Dee Murthy in 2002 and based out of Los Angeles, FIVE FOUR Group is the parent company to the fashion brand FIVE FOUR, membership service Five Four Club, footwear and accessories line New Republic by Mark McNairy, athleticwear line Grand Athletic Club, and lifestyle publication Menlo House. Setting the trend and changing the way men shop, their apparel, shoes and accessories are exclusively sold online in their e-commerce store and through their widely popular membership-based program.