NEW YORK--(BUSINESS WIRE)--CIO Executive Council from IDG announced today that its website was recognized with a 2017 Bronze American Advertising Award (ADDY®), presented recently by SDX, a San Diego media, marketing and technology organization. The Council’s website was honored for its outstanding digital creativity and user experience design.
“We are delighted that the hard work and creative thinking that went into creating a first-class digital experience has been recognized by the American Advertising Awards,” said Josh London CMO, IDG. “We’ve created a website that reflects our members-first approach and mission at the CIO Executive Council, which is to empower the success of today's strategic tech leaders in a time of massive business transformation.”
The CIO Executive Council developed a web experience that empowers, educates and engages tech executives and business leaders around the world, including:
- A mobile-first design that directly reflects the needs and online habits of the Council’s membership.
- A homepage content hub, enabling users to easily learn more about Council services and programs, as well as access expert-curated content and virtual presentations.
- Integrated marketing automation, creating a way to quickly manage and organize prospective client inquiries that can be used by the sales team to actively engage and follow up on new prospect leads.
The CIO Executive Council was founded to serve the evolving role of the Chief Information Officer and is a division of IDG, the world’s largest technology media, data and marketing services company. Now in its 13th year, the CIO Executive Council provides strategic leadership development to the world's most influential organizations.
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year. The mission of the competition is to recognize and reward creative excellence in the art of advertising.
IDG connects the world of tech buyers with insights, intent and engagement. IDG is the world’s largest media, data and marketing services company that activates and engages the most influential technology buyers. Our premium brands, including CIO®, Computerworld®, PCWorld® and Macworld®, engage the most powerful audience of technology buyers providing essential guidance on the evolving technology landscape. Our global data intelligence platform activates purchasing intent, powering our clients’ success. IDG Marketing Services creates custom content with marketing impact across video, mobile, social and digital. We execute complex campaigns that fulfill marketers’ global ambitions seamlessly with consistency that delivers results and wins awards. IDG is the #1 tech media company in the world, per comScore.*
*Source: comScore Media Metrix, Desktop Unique Visitors, Worldwide, January 2017
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