SAN DIEGO--(BUSINESS WIRE)--VizExplorer, a leading provider of operational intelligence solutions for casinos, today announced that Oaklawn Jockey Club has purchased multiple products for its Oaklawn Racing & Gaming property in Arkansas’ Hot Springs National Park.
Products licensed as part of this agreement include the VizExplorer® Platform Stack to intelligently integrate, report and visualize the property’s data sources, floorViz™ for slot floor optimization, and campaignViz™ for marketing campaign management. Together, the solutions will give Oaklawn Gaming access to slot performance data and the ability to create highly efficient marketing campaigns targeting the right player segments. Oaklawn has over 1300 Blackjack, Roulette, Craps and electronic games of skill.
“To drive the gaming business at Oaklawn Gaming, we sought a solution that would make it easier to manage our gaming floor and market our entertainment experience. VizExplorer brings the technology and understanding of gaming industry best practices so we are confident that they can help us achieve our goals,” said Wayne Smith, General Manager, Oaklawn Racing & Gaming.
“We are excited to work with Oaklawn Gaming and to help them realize the difference operational intelligence can make to their property. Our solutions can help a casino of any size identify their most valuable players and optimize their gaming floor to drive revenues,” says Ken Kachnic, VP Sales, VizExplorer.
VizExplorer, an associate member of the Mississippi Gaming & Hospitality Association, will demonstrate its operational intelligence solutions at 2017 Southern Gaming Summit (May 2-4 in Booth 614 at Mississippi Coast Coliseum & Convention Center in Biloxi, Miss.). Contact firstname.lastname@example.org to book a demonstration.
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com