ELKHORN, Neb.--(BUSINESS WIRE)--Fat Brain Toys, one of the nation’s largest independent toy retailers, has announced their #FatBrainGives initiative. For every purchase made throughout May, Fat Brain Toys will give a toy to a child in need with the goal of donating at least 10,000 toys.
#FatBrainGives evolved from the company’s mission to provide a smarter way to play and inspire kids to imagine and learn. Fat Brain Toys empowers their customers to help improve the lives of children through pure, authentic play. To participate in #FatBrainGives, customers can purchase from a selection of more than 2,000 toys from Fat Brain Toys’ website or stores during the month of May. Fat Brain Toys will donate a toy to a charity serving children in need.
“We believe that toys are the tools of childhood and that the simple act of playing allows kids to develop a lifelong love of learning,” said Mark Carson, president and co-founder of Fat Brain Toys. “We are excited to work with four great charities to supply kids in need with toys that will inspire them and provide them with the chance to play – purely and authentically.”
Fat Brain Toys has partnered with the following charities to reach children in need as part of #FatBrainGives:
- Military Children’s Charity, Inc.: Provides gifts year round to military children who have lost a parent in service to our nation.
- Boys Town Foster Family Services: Provides quality foster and adoptive services for children who must live apart from their biological family.
- New Alternatives For Children (NAC): Provides innovative high quality services in support of birth, foster and adoptive families caring primarily for medically complex children.
- Communities in Schools: Provides students with a community of support, empowering them to stay in school and achieve in life.
#FatBrainGives will take place throughout the month of May.
Fat Brain Toys has partnered with Delivering Good and TSL, two charitable organizations helping to guarantee safe delivery of the donated toys.
About Fat Brain Toys
Fat Brain Toys is one of the nation’s largest independent toy retailers. Unlike mainstream or mass-produced alternatives, Fat Brain Toys creates and curates quality toys, games and clever gifts, and enables children to learn through pure, authentic play. In addition to the online store (www.FatBrainToys.com), Fat Brain Toys also operates two retail storefronts (Omaha, Kansas City) and offers their original line of specialty toys and games to over 1,500 stores worldwide. Family-owned and operated, the company is based in Omaha, Nebraska.