TORONTO--(BUSINESS WIRE)--Coca-Cola Canada’s popular and award-winning “Play a Coke” program is back for an encore performance, giving Canadians a soundtrack to go with ice-cold refreshment all summer long. More than 150 exciting new Spotify playlists will add music to Coca-Cola drinkers’ summer moments. These can be found across all Coca-Cola brands and, new for 2017, Sprite will be included with its own unique playlists.
“Play a Coke,” which launched exclusively in Canada in 2016, swaps the logos on Coca-Cola bottles for a total of 189 shareable summer moments, including playlists in English and French. Music lovers can quench their thirst and enjoy their favourite summer playlists on 500mL bottles of Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Coca-Cola Life and Sprite as well as fountain cups sold in Canada. And for a limited time, Coca-Cola is bringing back the two flavours most requested by Canadians: Coca-Cola Vanilla and Coca-Cola Cherry.
“Music is a universal language that brings all of us together, no matter our culture or background,” says Michael Samoszewski, Vice President, Marketing, Coca-Cola Ltd. “I’m thrilled we’re bringing back “Play a Coke” and making it even better with an amazing selection of new moments to make summer occasions even more memorable and fun. It’s a fantastic way for Canadians to enjoy ice cold refreshment and share their personal favourite soundtracks to summer.”
Through “Play a Coke,” people can access Spotify playlists specially curated to evoke the fun and laid-back beat of summer, from hanging out with friends at the lake to outdoor barbecues and even heating up a summer romance. With the new 2017 lineup of playlists including “Dock Life”, “BBQ Time”, “Wristband Ready”, “Nothing But Net”, and “Allô l’été“, there is something for everyone. There are also new playlists celebrating Canada’s 150th birthday.
The “Play a Coke” app was developed in Canada specifically for the Canadian market. With it, fans are able to digitally interact with their bottle of Coca-Cola or Sprite. To activate a playlist, download the Play a Coke app, point your smartphone at a specially marked bottle or fountain cup and press play.
Once a playlist is unlocked, users can play, pause and control song selection through our app’s augmented reality feature by twisting the bottle back and forth. They will be able to save the playlist to their Spotify account and listen to it all summer long. More than 30 million “Play a Coke” bottles will be available in Canada during the program.
Support for this year’s “Play a Coke” program is significantly increased from 2016 and includes social media engagement, TV, cinema and out of home advertising, along with in-store engagement.
Consumers can download the “Play a Coke” app through the App Store or Google Play or visit playacoke.ca for more information and share their favourite summer moments with Coca-Cola @cocacola_ca on Twitter and Instagram and Facebook and by using #playacoke.
About Coca-Cola Canada
Coca-Cola in Canada operates in all ten provinces, and employs 6,200 people in more than 50 facilities, including six production facilities across Canada. We offer a wide variety of beverage brands, many of which come in no-calorie and low-calorie options. These beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. We’re proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola® Zero Sugar, Coca-Cola Life™, Sprite®, Fanta®, Nestea®, Gold Peak™, POWERADE®, Minute Maid®, DASANI®, smartwater® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information about our Company, please visit www.coca-cola.ca or www.thecoca-colacompany.com.
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