OWINGS MILLS, Md.--(BUSINESS WIRE)--Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care, haircuts and shaves in a man cave nirvana, has announced plans to bring 10 locations to the state of Maryland over the next three years. The unique concept, with an overarching goal to have 250 locations open and operating by 2022, plans to ramp up growth through a selective strategy, focusing on a solid foundation of smart franchise partnerships and tactical site selection for the fast-growing health and wellness brand.
Building on its momentum of licenses awarded for more than 200 shops during its first year of franchising, the new Hammer & Nails locations will open under the leadership of Area Representative Bart Butler, along with his business partners and long- time friends Russ Gordon & Brad Beutel. With a background in real estate sales and development, Butler has extensive experience in building out other small businesses and franchise brands in the Maryland market including Starbucks and Firehouse Subs, which will lead to strong leadership and success in developing Hammer & Nails locally. Already working toward his expansion goals, a franchise agreement has been signed and the group is negotiating its first lease at Metro Centre in Owings Mills, a brand new mixed use development, with this first location slated to open within the next six months.
“At Hammer & Nails, the entire experience is not only the pinnacle of relaxation and pampering, but our hand and foot care yields health benefits, too. We’re excited to introduce our concept to local communities throughout Maryland,” said Butler. “Demand for our services is on the rise; more men are seeking out services we offer like manicures and pedicures. Through meaningful partnerships with passionate, driven individuals, we’ll flourish in Maryland, especially with the varied backgrounds and demographics in Maryland fitting our key consumer base.”
Targeted development markets throughout the state of Maryland, in which Butler is actively seeking franchise partners, include five counties in the state. Hammer & Nails is seeking to add three locations in Montgomery County in the Bethesda/Chevy Chase, Wheaton/Silver Springs and Rockville/Potomac areas; two locations in Prince Georges County including National Harbor and Bowie; two locations in Baltimore County including Owings Mills and the Fell’s Point neighborhood of Baltimore City; two locations in Annapolis and Arundel Mills Mall in Anne Arundel county one location in Howard County in Columbia.
“The Hammer & Nails brand has truly discovered an untapped sector of the massive health and wellness industry – no one is delivering male-centered grooming services the way we are,” said Michael Elliot, founder and CEO of Hammer & Nails. “We’re still at the ground floor of our development in Maryland, making it an exciting expansion region for us. We’re eager to bring our concept to a diverse group of new customers in the area.”
The first and only corporate-owned location opened in November of 2013 on Melrose Avenue in Los Angeles and since then gross revenues have swelled. The system will be opening its first franchise locations this year, with five slated to open by the end of this summer. Guests are sure to feel welcome in new Hammer & Nails locations as they relax in ultimate man cave nirvana the moment they enter the shop. Locations have a low-lit and luxurious atmosphere with dark wood and steel detailing, oversized Bison leather chairs, personal TVs and noise cancelling headphones, and complementary beverages.
As the only niche male grooming franchise available, Hammer & Nails has a first-to-market advantage in the ever-growing $21B male grooming industry. For more information about the Hammer & Nails franchise opportunity, visit www.hammerandnails-franchising.com.
About Hammer & Nails
Hammer & Nails was founded in 2013 by Michael Elliot with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male in man cave nirvana. After offering a franchise opportunity in 2015, the brand has awarded licenses for more than 200 shops and is working to have 250 locations open and operating by 2022. To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/