The research study covers the present scenario and growth prospects of the baby stroller and pram market in the US for 2017-2021. To calculate the market size, the retail sales of baby strollers and prams through the various distribution channels have been considered.
With a share of 61.42%, the baby stroller segment dominated the baby stroller and pram market in the US in 2016. Within the baby stroller segment, the comfort stroller sub-segment generated the maximum amount of revenue in 2016 and accounted for more than 59% of the baby stroller segment in the US. The market for comfort strollers in the US is broadly driven by the improved features and designs of comfort strollers.
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Technavio consumer and retail analysts highlight the following three factors that are contributing to the growth of the baby stroller and pram market in the US:
New product launches with improved features
Vendors that offer baby strollers and prams continuously focus on improving the technology and features integrated into their products to attract more consumers in the US. Even consumers of baby strollers and prams in the US are open to accepting and adopting new technology and features. The vendors that provide baby strollers and prams in the US reciprocate the demand and launch new products with enhanced features.
Brijesh Kumar Choubey, a lead toys and baby products research analyst at Technavio, says, “Baby Jogger, a key vendor in the US, has plans to launch a new baby stroller in 2017 named city select LUX. This product will be equipped with the all-wheel suspension feature, which provides a smooth ride for the child.”
Growing demand for baby strollers and prams that are compliant with safety regulations
Manufacturers of baby strollers and prams in the US focus on providing the highest quality products. The products are rigorously tested and certified by respective safety standard programs in the US, such as the JPMA. Vendors ensure that their baby strollers and prams are compliant with various standards so that they can project their products in the US market as safe to use.
“In the US, vendors look to associate with the JPMA, which is a non-profit association that provides certifications to manufacturers of baby products. A JPMA certification implies that the product has been tested for all standards set by the Consumer Product Safety Commission and American Society for Testing and Materials,” adds Brijesh.
Developing market for eco-friendly strollers
In the baby stroller and pram market in the US, vendors largely focus on their manufacturing procedures and raw materials used to develop baby strollers and prams. This requires meeting all safety requirements as per the US safety standards for manufacturing baby products. Vendors seek to use raw materials and manufacturing methods that do not harm the child and the environment.
For instance, as per the US regulations, manufacturers are restricted to use BPA in products that come directly in contact with infants and children. Thus, vendors like Baby Jogger and UPPAbaby offer baby strollers and prams that are free from hazardous materials.
- Artsana USA
- Baby Jogger
- Graco Children's Products
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