BRIDGEWATER, N.J.--(BUSINESS WIRE)--Former Edison Research Vice President Deena Hollander announced she is back in the music research business today with the launch of Scorecard. Scorecard is the first product by Deena’s new company, Advantage Music Research. Scorecard offers the radio industry a great music test at a fair price.
“After working in the industry for almost twenty years, I noticed that radio programmers were continuously left frustrated when it came to music testing and getting a high quality test at a price that works within their budget,” said Hollander. “I wanted to give radio stations what they really need while also improving upon the existing research methods currently used by the industry.”
Scorecard is an online music test that uses the highest quality controls for recruiting respondents. With randomized hooks and proven techniques like speed controls and “dummy hooks,” Advantage clients can avoid professional test-takers and scam artists in their music testing. Scorecard respondents also enjoy the ability to take the test from any location, on any platform, at a pace that works best for them.
Scorecard is delivered to clients through Cornerstone Research’s Analyst software and uses the highest quality hooks from Hooks Unlimited.
About Advantage Music Research:
Advantage Music Research is headquartered in Bridgewater, NJ and provides the radio industry with Scorecard: A great music test at a fair price. It is led by Deena Hollander, who has 17 years of market research experience, including 15 years at Edison Research. Deena held a number of key roles at Edison ranging from Project Coordinator to Vice President. She has a Bachelor’s degree in Communications from the University of Massachusetts, Amherst. For more information, visit www.advantagemusicresearch.com.