NEW YORK--(BUSINESS WIRE)--Vested, one of the fastest growing financial communications agencies in the world, received new recognition for a campaign it developed and executed for hedge fund Citadel when it earned the top spot in the 2016 PR Daily Awards in the category of website launch, according to a post on the agency’s website.
The awards, open to both agencies and in-house communications departments, showcase excellence in marrying strategic thinking with tactical execution. Judges include the editorial staff of the company’s portfolio of publications for communicators and public relations professionals, including Ragan.com and PRDaily.com.
The Citadel campaign, “The Business of Star Wars,” had the goal of elevating the human side of the leading hedge fund by developing a video-rich microsite that showed the fund’s experts talking about the popular film franchise from several different angles. The work previously earned the agency the PR News Agency Elite Award last year.
“We’re so excited about being recognized again for this incredible project. This award reinforces our creative philosophy: to combine financial nerdiness and imagination to create fresh concepts on behalf of our clients,” said Ali Wells, Creative Director of Vested.
Vested was also a finalist in the media pitch category of the 2016 PR Daily Awards. The firm was recognized for its creative media pitch campaign which utilized virtual reality technology to help engage reporters at a leading industry conference. Agencies and in-house communications departments submitted more than 175 entries for the awards, according to PR Daily publisher Ragan.com.
After its founding in 2015, Vested grew significantly in 2016 as the agency quickly earned the trust of new clients throughout the financial services industry. It announced Vested Ventures, an investment division created to take direct equity positions in financial technology startups, in February. Additionally, Vested ranked in O’Dwyer’s as the 11th largest financial public relations firm according to top-line revenue.
Vested is one of the fastest growing financial communications agencies in the world. The agency’s integrated approach merges deep, institutional expertise in finance and technology with creative and dedicated people to deliver strong results to clients.