OMAHA, Neb.--(BUSINESS WIRE)--The world has shifted to a mobile-first mindset over the last decade, and retail investors are increasingly using mobile applications to trade and manage their investments. TD Ameritrade Holding Corporation (Nasdaq: AMTD) looks back on mobile growth over the last five years after reporting a record-breaking quarter for mobile use.
Retail investors showed increased engagement levels on mobile in the second quarter as equity markets rallied strongly, indices climbed to new all-time highs and Snapchat (SNAP) began public trading on Mar. 2, 2017. A record 24 percent of all trades placed on Mar. 2, 2017 were executed on a mobile device.
The Company’s record-breaking mobile averages for the quarter ended Mar. 31, 2017 include:
- An average of 111,000 mobile trades per day
- 22 percent of total trades were mobile
- An average of 2,700 new users per day
- An average of 500,000 unique weekly logins
“Thirteen percent of our mobile users transact exclusively on their mobile devices, which truly speaks to the need to deliver a holistic mobile offering,” said Victor Jones, director of trading for TD Ameritrade. “Forty-two percent of our Millennial clients are currently trading through a mobile device, which largely contributes to the new mobile trading records. The sustained market optimism in the quarter and engaging events such as the Snapchat IPO all helped to fuel mobile growth.”
Over the last five years, TD Ameritrade’s average mobile trades per day increased by 344 percent and unique mobile monthly usage rose 178 percent. In the period ending on Mar. 31, 2017, mobile made up 22 percent of DARTs, compared to only 6 percent in the second quarter of fiscal 2012.
The Company’s mobile growth, comparing second quarter fiscal 2012 to second quarter fiscal 2017, is:
- An average of 111,000 trades per day in 2017, up from an average of 25,000 trades per day in 2012
- An average of 778,000 unique mobile monthly users in 2017, up from an average of 280,000 unique mobile monthly users in 2012
“We expect to see continued mobile adoption in the future, especially as a younger generation of investors joins our platform,” said Jones. “By taking a mobile-first approach and creating parity between mobile applications and web platforms, we’re ready to serve the next wave of clients.”
About TD Ameritrade Holding Corporation
Millions of investors and independent registered investment advisors (RIAs) have turned to TD Ameritrade’s (Nasdaq:AMTD) technology, people and education to help make investing and trading easier to understand and do. Online or over the phone. In a branch or with an independent RIA. First-timer or sophisticated trader. Our clients want to take control, and we help them decide how — bringing Wall Street to Main Street for more than 40 years. TD Ameritrade has time and again been recognized as a leader in investment services. Please visit TD Ameritrade’s newsroom or www.amtd.com for more information.