SACRAMENTO, Calif.--(BUSINESS WIRE)--Golden State leaders are encouraging trendsetting Californians to “Do Your Thing”TM to set the pace for energy efficiency. State political, environmental and business leaders stand in support of Energy Upgrade California’s launch today of a new campaign for smarter energy use.
Starting today, Energy Upgrade California is putting new energy behind educating all Californians about smarter energy use to make California cleaner, healthier and more prosperous by:
- Reducing pollution from power plant carbon emissions
- Decreasing pollution-related health costs and promoting an active outdoor lifestyle
- Creating jobs and economic development
“Californians are pioneers. Through the Energy Upgrade California program, we will continue to lead in energy efficiency,” said California Senate Pro Tem Kevin de Leon, a primary author of the Clean Energy and Pollution Reduction Act of 2015. “We’re setting a new standard by showing how one of the great economies of the world can cut greenhouse gases and create new companies that bring clean, affordable power to our energy grid.”
Do Your ThingTM Campaign
Do Your ThingTM is a behavior change initiative that will come to life through mass media, social media engagement, community groups and grassroots efforts across the state. It will create awareness and educate California residents and small businesses to take simple actions that ultimately result in sustained behavior change. These actions could include:
- Unplugging home electronics when turned off (average household savings: $100 annually)
- Upgrading to LED light bulbs (average household savings: $70 annually)
- Using high-energy devices (dishwashers, air conditioners, washing machines) at low-cost times to save money and cut the user’s carbon footprint.
“Do Your Thing taps into the pride, diversity and power that each California resident and small business has to create a big change for our state through smart energy use,” said California Public Utilities Commissioner Carla Peterman. “Although we lead the nation in efficiency, we must do more to reach our aggressive goals. That’s why we’re working to empower every Californian with the tools and information to become energy stewards through more efficient energy choices.”
Energy Upgrade California’s Do Your ThingTM campaign is inspired by the landmark “Clean Energy and Pollution Reduction Act of 2015” and managed by the California Public Utilities Commission (CPUC) to showcase the state’s leadership and innovation in energy efficiency. The legislation aims to achieve the following by 2030:
- Double statewide energy efficiency savings in electricity and natural gas uses
- Derive 50 percent of the state’s electricity needs from renewable energy sources
The multi-language (English, Spanish, Chinese, Korean, Vietnamese) Do Your ThingTM message will engage Californians through print, radio, TV, billboards, social media, a website and community events.
“California’s environmental and energy efficiency policies already set the standard in the U.S. and around the world,” said California Energy Commissioner Andrew McAllister. “But through simple energy-saving actions that become daily habits, we can make an even larger impact here while influencing other states and nations to follow our lead.”
According to the U.S. Energy Information Administration, Californians’ electricity consumption has been flat during the past 40 years, while the other 49 states increased their average per capita energy use by more than 50 percent. California also produces twice as much economic output for every kilowatt-hour consumed compared to the rest of the country.
The National Resources Defense Council estimates that California’s increased energy efficiency has eliminated more than 30 million metric tons of Co2 pollution, equal to the annual emissions of 6 million cars. The state also has created hundreds of thousands of efficiency jobs.
About Energy Upgrade California
Created by the California Public Utilities Commission (CPUC) in 2011 and funded through the landmark “Clean Energy and Pollution Reduction Act of 2015,” Energy Upgrade California is a statewide marketing, education, and outreach (ME&O) initiative to promote energy management concepts, energy efficiency actions, and clean energy opportunities for the state’s residents and businesses.
About the California Public Utilities Commission
The CPUC regulates privately owned electric, natural gas, telecommunications, water, railroad, rail transit, and passenger transportation companies. The CPUC serves the public interest by protecting consumers and ensuring the provision of safe, reliable utility service and infrastructure at just and reasonable rates, with a commitment to environmental enhancement and a healthy California economy.