LONDON--(BUSINESS WIRE)--As telecommunications technology improves and healthcare prices rise, many people are adopting telemedicine for some of their medical needs. Infiniti Research expects the global telehealth market to trend positively in the coming years as its popularity in the healthcare sector continues to grow. The technology is particularly helpful in rural areas and other places where there are few doctors available or patients are difficult to reach. It can also reduce the number of hospital trips required for patients with chronic health conditions who need more frequent checkups.
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A new survey by Nemours Children’s Health System, a nonprofit children’s health organization, revealed that almost two-thirds of parents either have used telemedicine or plan to use it within the next year for their child. Currently only 15% of families have tried this service, but while growth in this area has been slow, interest is beginning to pick up.
Awareness and use of telehealth services has risen substantially since 2014, although parents generally prefer to use them in particular cases. Acute ailments such as colds, rashes, and pink eye were the most popular occasions for using remote services, with parents strongly preferring in-person visits for more serious chronic conditions such as asthma and diabetes. The top three reasons parents are choosing telehealth are convenience, after-hours accessibility, and immediacy, and most users feel that it provided a superior experience to an in-office visit.
How can Infiniti Research Help?
It can be difficult to know how consumers will react to new technology or services, even when an offering is proven to be comparable or superior to an existing option. For example, while parents are less likely to use telehealth for chronic ailments, studies show that this is an effective method of treatment. This is one way in which healthcare market intelligence is beneficial. Market research can reveal public opinion of a new product or service, as well as the reasons for that opinion. It allows you to be more prepared when entering a market, or to decide whether a market will support a new offering. It can also provide detailed healthcare industry analysis, such as new technology and market saturation.
Infiniti Research was recently approached by a global leader in human diagnostic imaging and laboratory diagnostics to develop an effective health economics database with country-specific clinical, operational, and financial data sets. Infiniti’s health economics data evaluation team helped the client create new ROI calculations and business cases for its products, and provided strategic insights into the dynamic demand-supply situation specific to the market.
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About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 13 years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.