CRANBURY, N.J.--(BUSINESS WIRE)--AmeriHealth New Jersey Vice President of Consumer Markets and Product Development, Ryan Petrizzi, will visit Washington, D.C. next week to speak at the 14th Annual World Health Care Congress. This year’s event will focus on policy and market trends impacting the health care business environment including consolidation, consumer empowerment, digital health, and the ongoing shift to value-based payment.
On Monday, May 1, Petrizzi will lend his consumer engagement expertise to the panel “Adopt a DTC Engagement Approach to Achieve Brand Loyalty and Retain Members.” The discussion will explore how adopting a direct-to-consumer engagement approach helps achieve brand loyalty and retain members by enhancing the member experience and connectivity.
In addition to Monday’s session, Petrizzi will speak to “The Role of Consumer Health Care Payments as a Way to Engage Members” on Wednesday, May 3. The function of this panel is to consider the ways carriers can simplify and improve the payment experience for consumers. Petrizzi will discuss the health insurance industry’s move towards simplicity and ease of experience as it strives to match the level of service consumers have come to expect from other industries.
For more information on AmeriHealth New Jersey, visit amerihealthnj.com.
About AmeriHealth New Jersey
AmeriHealth New Jersey* is dedicated to enabling the people of New Jersey to improve their health and well-being while providing them access to affordable, quality care. Exclusively focused on the state of New Jersey, we offer one of the largest provider networks in the state, as well as access to hospitals and doctors across the nation. Our members also have access to our innovative Commit2Wellness® programs. Whether you are an individual, a small- or mid-sized business, a municipality, self-funded group, or board of education, we can provide you with a health insurance plan that best meets your needs. Named one of the Best Places to Work for the past five years, AmeriHealth New Jersey is located in Cranbury, NJ. For more information visit amerihealthnj.com.
*AmeriHealth Insurance Company of New Jersey | AmeriHealth HMO, Inc.