LONDON & DUBLIN--(BUSINESS WIRE)--GAN plc (“GAN” or the “Company”), an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, today announces the win of a prestigious Internet gaming Industry award in the United States.
Freeplay Gaming Supplier of the Year Award for 2016 recognizes the skills, expertise and commitment to developing the leading Internet casino gaming platform for free-to-play Simulated Gaming™ in the United States delivered to land-based casino operators.
This is the second year in a row in which GAN has won the Freeplay Gaming Supplier of the Year Award in recognition of GAN’s diverse Simulated Gaming™ websites and mobile Apps delivered in 2016 to US land-based casino operators located coast-to-coast nationwide.
Dermot Smurfit, CEO of GAN commented:
“Winning a major US Industry award two years in a row is the perfect recognition of GAN’s market leading position in the US for delivering social casino gaming solutions to major bricks and mortar casino operators based upon our award-winning real money Internet gaming platform. I would like to thank all our people in London, Las Vegas and Sofia for their efforts in securing these this well-deserved award granted on merit by an independent panel of objective Industry experts.”
FAQ’s about GAN’s Simulated Gaming™
- Launched in the US by GAN in January 2014, Simulated Gaming™ has proven to monetize Internet traffic to existing websites operated by land-based US casinos with average revenue per daily active user (ARPDAU) of $2.75 in 2014 and $2.32 in 2015, as against an original estimate of $0.60, greatly exceeding equivalent numbers reported by Social Casino operators.
- Supported by 147 months of operating data across ten (10) major US casino deployments, Simulated Gaming™ is now proven to drive increased visitation on-property and in 2014 delivered on average a 28% uplift in on-property theoretical win from increased visitation by existing patrons who also engage with Simulated Gaming™ online.
- US casino operators report more than 50% of their surveyed casino patrons are already engaged in playing multiple Social Casinos online. Simulated Gaming™ enables land-based US casinos access to the Social Casino market worth $3.8 billion annually worldwide in 2016 (source: Eilers & Krejcik Gaming, LLC) and is proven to increase property visitation among existing patrons, reactivate lapsed patrons bringing them back on-property and drive acquisition of new patrons from outside the typical drive distance to the property.
GAN | Overview
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAN
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licenses to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gambling Commission license, is certified to the highest technical standards currently required by gaming regulators.
GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Ainsworth, KONAMI, Everi (formerly Multimedia Games), Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games and Scientific Games (via DEQ Systems Corp).
GAN has an established business in Europe, licensing gaming content to major European gaming operators including Bet365, Betfair PaddyPower, William Hill, Rank, Lottomatica, Sisal and SNAI.
In the United States for real money Internet gaming, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013.
In the United States for Simulated Gaming™, GAN has partnered with an increasing number of major land-based US casinos coast-to-coast. In New York, GAN has launched a Simulated Gaming™ website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated Gaming™ website www.ParxOnline.com in March 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated Gaming™ website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN’s Simulated Gaming™ launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN’s Simulated Gaming™ launched in December 2015. In December 2015 Borgata Casino Hotel & Spa chose GAN’s Simulated Gaming™ launching in H1 2017. Also in December 2015 Lady Luck Interactive, a wholly-owned subsidiary of Isle of Capri Corporation, chose GAN’s Simulated Gaming™ and launched in July 2016. In February 2016 Rock Gaming (re-branded as JACK Entertainment) chose GAN’s Simulated Gaming™ to support their Ohio-based casino properties launched online in October 2016. In March 2016 Twin River in the North East chose GAN’s Simulated Gaming™ and launched in November 2016. In April 2016 major Tribal casino operator Chickasaw Nation chose GAN’s Simulated Gaming™ launching in H1 2017. In June 2016 Tribal casino operator TurningStone Casino Resort chose GAN’s Simulated Gaming™ and launched in March 2017. In July 2016 Nevada’s Station Casinos chose GAN’s Simulated Gaming™ launching in H1 2017. In September 2016 a major existing US casino client nominated GAN to launch real money Internet casino gaming in Europe and other Rest of World regulated markets commencing in H1 2017.
In April 2017 GAN was granted a Casino Service Industry Enterprise license by the New Jersey Division of Gaming Enforcement being GAN’s first privileged gaming license in the United States.
For more information please visit www.GAN.com