SUNNYVALE, Calif.--(BUSINESS WIRE)--Yahoo! Inc. (NASDAQ:YHOO) today announced that Amica Insurance is launching a new campaign to help consumers, especially millennials, prepare for their biggest milestones in life.
“We’re excited to partner with Amica to help them deliver high-quality video and editorial content to our users across devices,” said Kathy Kayse, Vice President, Sales Strategy and Solutions, Yahoo. “Brand storytelling has never been more important, and Amica recognized a unique opportunity to share compelling, informative content.”
Working with Yahoo Storytellers, Amica is introducing Things They Don’t Tell You About (https://thingstheydonttellyou.yahoo.com/), a new branded destination that offers valuable information and advice on topics from buying a car, to purchasing a home, to starting a family. Amica’s new campaign is geared toward millennials, many of whom are facing important decisions around these major milestones for the first time. Consumers can now access exclusive videos and editorial features on Things They Don’t Tell You About to help them better understand their insurance needs.
“At Amica, we want to demystify the process of selecting and buying insurance particularly among millennials who might be going through the process for the first time,” said Craig Phelps, Senior Assistant Vice President and Marketing Director, Amica. “With its focus on top-quality video and editorial content, Yahoo has been a critical partner as we continue to empower consumers to make better, more informed decisions around their biggest milestones in life.”
As part of this campaign, Amica will also align with Yahoo Finance’s popular live and short form video programming. Amica will connect with viewers through custom integrations, including three branded segments alongside episodes of “Midday Movers” and “Now I Get It” on Yahoo Finance. “Midday Movers” is a daily live show on Yahoo Finance that analyzes the top stories and stocks moving the market right now, discusses recent earnings reports and economic data, and features can’t miss interviews with the top money managers and traders on Wall Street. “Now I Get It” is a popular video series on Yahoo Finance that explains the business concepts and jargon from the biggest financial stories of the day. With branded segments appearing at the end of each episode, Amica will share tips and perspectives for consumers on purchasing insurance. Amica will also run extensive video, native and display advertising across Yahoo properties to amplify the sponsorship and drive consumers to Things They Don’t Tell You About.
Launched in 2016, Yahoo Storytellers is a full service content marketing studio, producing premium video and editorial content for brands that is also backed by data. Yahoo Finance is the leading business news site, known for its unrivaled access to financial insights and news. In 2016, audiences spent nearly 13 million hours watching Yahoo Finance’s three daily live shows including Market Movers, Midday Movers and The Final Round. Additionally, time spent watching video across Yahoo’s properties has increased 85% year over year, creating new opportunities for marketers.
Yahoo is a guide to digital information discovery, focused on informing, connecting, and entertaining users through its search, communications, and digital content products. By creating highly personalized experiences, Yahoo helps users discover the information that matters most to them around the world -- on mobile or desktop. Yahoo connects advertisers with target audiences through a streamlined advertising technology stack that combines the power of Yahoo's data, content, and technology. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).
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About Amica Insurance
Amica Mutual Insurance Co., the nation’s oldest mutual insurer of automobiles, was founded in 1907. The company, based in Lincoln, Rhode Island, is a national writer of auto, home, renters, marine and umbrella insurance. Life coverage is available through Amica Life Insurance Company, a wholly owned subsidiary. Amica employs more than 3,700 people in 44 offices across the country. For more information, visit Amica.com.