WHAT: The 2017 Spring Showcase is the annual toy and entertainment preview event hosted by TTPM, the leading product review site for toys, tots, pets, and more. Press, social influencers, and their kids are invited to get hands-on with the most popular new toys coming to market this spring and summer.
TTPM will unveil its Most Wanted List, a curated list predicting the hottest movie and outdoor toys and new introductions for the summer season. The TTPM team will also forecast toy business trends, including the industry-wide impact of an unprecedented number of movies and innovations in classic play.
The event will also mark the official unveiling of toys from the movie Cars 3, the Shopkins based on Despicable Me 3, and first hands-on opportunity with the new Hatchimals collectibles. Toymaker Mattel will feature toy inventor contestants Babak Forutanpour who designed the AryaBall and Melissa Rivera Torres Moir who created the Lightbox Terrier from its new primetime hit show ABC’s The Toy Box.
With more than 35 leading toy and entertainment companies exhibiting at the Showcase, attendees can capture editorial, video, and social content through product demos and a variety of fun, experiential play options. Guests can interview representatives from industry leaders, including Mattel, Hasbro, VTech, Spin Master, Disney, Nickelodeon, and LEGO, and TTPM execs Jim Silver, CEO/editor-in-chief and mentor on ABC’s The Toy Box, and Chris Byrne, EVP/content director, aka The Toy Guy®.
Plus, celebrate Take Your Child to Work Day at the TTPM Spring Showcase. Members of the media and their children are invited to enjoy interactive brand experiences, including magic by international star Ryan Oakes and Jay@Play’s singing contest to become the next FlipaZoo commercial star.
WHO: With more than 100 million annual views of its comprehensive video reviews, TTPM is the number one resource for consumers seeking the best in toys, baby gear, and pet toys. In addition to more than 5,000 independent reviews created annually by its expert team, TTPM provides one-click access to the best online prices from major retailers.
WHEN: Thursday, April 27th 10:00 AM – 2:30 PM
|9:00 AM||Press check-in begins|
|10:00 AM||Press conference announcing the TTPM Most Wanted List|
|10:30 AM||Exhibits open|
WHERE: Metropolitan West, 639 W. 46th Street, New York City
**PHOTO/ INTERVIEW OPPORTUNITIES**
- Movie and entertainment toys from current and upcoming summer blockbusters, including Beauty and the Beast, The Fate of the Furious, Cars 3, Despicable Me 3, Wonder Woman, Spider-Man: Homecoming, Transformers: The Last Knight, and Guardians of the Galaxy Vol. 2
- Outdoor toys including ride-ons, scooters, bubbles, water toys, and dart blaster stations
- Photo opportunities with interactive role play items, brand activities, and larger-than-life props
- Interview opportunities with industry experts, TTPM execs and exhibiting company representatives