SAN DIEGO--(BUSINESS WIRE)--Branded Research, a leader in leveraging new technologies for better, faster and more reliable data collection, today announced the addition of its new Branded Insights Department. Headed by Kristen Miles, a 10-year veteran in analyzing market research trends and driving insights, the company will provide clients custom insights solutions, while producing insights-at-large, focusing both on elevating the panelist experience and digging deeper into consumer behavior.
“Our capabilities have dramatically increased with the addition of Branded Insights,” said Matt Gaffney, CEO and co-founder of Branded Research. “We’re eager to leverage the wealth of data we have at our fingertips, through our reliable panelist community, to mine consumer and business insights on our own. And we’re looking forward to sharing insights on the experience of our panelists.”
With the addition of the Branded Insights Department, Branded Research’s accurate, socially-leveraged data will become more robust and tell a richer story about the humans behind the data, providing valuable insights on behavior and preferences. With its programmatic approach, and based on topic, Branded Research delivers results efficiently between three hours to three days.
Miles, who most recently held tenure as manager of research at global performance management company Nielsen, and the Branded Insights Department will focus on market segmentation, gleaning valuable insights about habits and tastes within specific demographics to provide strong, unique — and even niche — data to clients and for Branded Research white papers. This includes everything from consumer confidence to how age and income level affect political activism to celebrity research used by movie studios for casting. It can also have positive implications for nonprofits seeking to better understand and attract donors and volunteers. Add to this how quickly Branded Research can collect reliable quantitative data and, within a short timeframe, the company can provide insights into previously lesser understood consumer behavior.
“I’m proud to be a part of Branded Research, a rising company that cares both about the quality of the data it collects and the people behind it,” said Miles. “The more we understand about consumer behavior, the more we can focus our efforts, whether in providing insight into the products and services consumers want to buy or understanding how consumers view the world around them.”
About Branded Research
Branded Research is a global market research company offering online socially-leveraged sample and quantitative solutions. Humanizing data collection by leveraging trusted social communities, brinc provides reliable and powerful metrics to both consumer and b2b clients. Through proven and innovative methods, as well as proprietary technologies like MintVine, brinc is able to actively engage with consumers and reach specified target audiences, resulting in more precise and complete end data. To learn more, visit brinc.co.