NEW YORK--(BUSINESS WIRE)--ICR today announced that it expects a record number of companies to utilize video as part of their IPO roadshows in 2017. The announcement comes as a direct result of companies finding it increasingly difficult to educate new audiences and investors with traditional PowerPoint presentations in brief, one-on-one meetings. Considering the dimension and depth videos can add to a management team’s materials – and their effectiveness in educating would-be buyers on the nuances of a business, its corporate culture and client base – more companies are taking the video route for their IPO roadshow presentations.
Today, growing numbers of pre-IPO companies are leveraging long-form video productions that allow them to recreate the entire investor presentation in a more creative and powerful visual format. Many companies also complement their core IPO roadshow video with a shorter, three- to five-minute brand video hosted online, which provides audiences with a feel for their company identity and personality through content that can kick off group presentations with investors or subsequently be repurposed for a variety of other uses. For ICR, the surging demand for video comes as a natural and expected evolution – the firm has featured a video production practice for more than a decade as it continues to be the IPO communications leader of choice in more than 20 industries.
“Reading and hearing about a company’s brand, culture, product and customers is one thing – but getting to visually experience the value proposition and growth story can take things to the next level for investors and other key stakeholders,” said Don Duffy, President, ICR. “Therefore, companies on the IPO path with unique narratives are increasingly relying on video to introduce their roadshow presentations, better educating investors with a personal connection to the process. ICR has been a pioneer of using IPO roadshow videos and we are proud to have helped IPO-bound companies enhance their roadshows.”
“The experience and the brand of Shake Shack has always transcended our relatively small size,” said Randy Garutti, CEO, Shake Shack. “Working with ICR, we produced a video for our IPO roadshow and meetings that captured the passion and emotion of the Shack story and shared it with a wider audience around the world.”
ICR is experiencing a record number of such pre-IPO companies leveraging video capabilities to maximize the impact of communication during their roadshow process. Part documentary, part presentation, ICR’s roadshow videos bring key company messages to life and can vary in length based on a company’s communication needs and objectives. To date, the firm has produced videos for over 100 transactions, including recent IPOs such as J. Jill, a leading omni-channel, nationally recognized women’s apparel brand, and has several high-profile videos in various stages of production, spanning multiple business verticals.
To learn more about ICR’s IPO roadshow video production services, click here.
Established in 1998, ICR partners with companies to optimize transactions and execute strategic communications programs that achieve business goals, build credibility and enhance long-term enterprise value. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to more than 500 clients in approximately 20 industries. Today, ICR is one of the largest and most experienced independent communications and advisory firms in North America maintaining offices in New York, Norwalk, Los Angeles, Boston, San Francisco, Hong Kong and Beijing.