CHICAGO--(BUSINESS WIRE)--IRI® and SPINS®, the leading authority on natural, organic and specialty products, announced a new joint initiative to benefit manufacturer clients with enhanced Natural Products Industry information from SPINS within the IRI Liquid Data® platform. By leveraging SPINS’ wellness expertise and product attribution, the alliance will help brands better understand the health and wellness marketplace, build a targeted consumer-focused strategy, accelerate successful new product development and improve sales planning with retail partners to find new growth.
Regarded as the most comprehensive source of natural, organic and wellness information in the industry, SPINS will integrate 35 of its most in-demand health and wellness attributes into the IRI Liquid Data platform to provide a deeper understanding of today’s trends — both category-specific nuances and macro trends across the market — to help manufacturers view the retail landscape through the eyes of the natural shopper.
The IRI Liquid Data platform is the largest and most unique purchase, media, and causal big data platform of its kind and includes built-in visualization, collaboration and authoring capabilities that can be further enriched with client data in a tailored, private cloud deployment. This is the first integrated delivery of SPINS’ attribution, National Consumer Panel data and point-of-sale measurement in a single solution for manufacturers.
“Consumer demand for health and wellness choices is growing rapidly, and manufacturers need the right road map to help them reach consumers with the products they want,” said Andrew Appel, president and chief executive officer of IRI. “This solution answers that challenge with actionable insights for retail activation and new product development.”
“This partnership provides a powerful view of the health and wellness marketplace, integrating product attributes that drive shoppers’ purchase decisions, accelerating the largest growth opportunities available to manufacturers,” said Tony Olson, chief executive officer at SPINS. “With plans to increasingly expand our alliance with IRI, this is just the beginning of our collective ability to influence and drive the current food revolution toward a more healthy and vibrant America.”
About the IRI Partner Ecosystem
IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services, and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as Adobe, The Boston Consulting Group, comScore, Experian, GfK, Gigwalk, Ipsos, Kantar Shopcom, MasterCard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Neustar, Oracle, PlaceIQ, Research Now, SPINS, Survey Sampling International, Univision and others.
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.
SPINS is a passionate advocate of brands and retailers that promote healthy living. As the leading provider of retail consumer insights, analytics reporting, and consulting services for the Natural, Organic, and Specialty Products Industry, its business offerings are helping retailers in this high growth area to connect people with the brands that they need and love. Learn more at www.spins.com.