ReachForce Announces 3X360 Technology Update Designed to Empower the Marketing Technologist

New Lead Data Enrichment & Management Capabilities Ensure 360° Intelligence of Sales & Marketing Prospects Throughout Lifecycle

SAN FRANCISCO--()--At Marketo’s Marketing Nation Summit – ReachForce, a leading provider of cloud-based marketing data quality automation solutions, announced a new milestone technology update it calls “3X360”. Used by B2B marketing technologists globally, ReachForce solutions automatically enrich incoming leads in real-time, and continuously clean, update and manage lead quality throughout the lead’s lifespan – enabling precise, timely and meaningful engagement.

The ReachForce solutions, SmartForms® and Continuous Data Manager (CDM), built on the company’s proprietary technologies and methodologies, create a powerful marketing data backbone for the marketer’s tech stack. The solutions automate lead quality management and enrichment to give marketers a deep, complete, accurate and persistent picture of their prospects. The ReachForce 3X360 update will provide 360 degree advances to the ReachForce solutions on three levels: visibility & control, full-spectrum intelligence, and implementation & integration flexibility.

“Marketing technology stack options continue to evolve and change, however, a single fundamental factor remains unchanged in determining the success of any marketing operation - the quality and depth of the marketing lead data that flows through it,” said Bob Riazzi, CEO and president of ReachForce. “With our 3X360 update we’ve worked hard to consider multiple aspects of the marketing technologist’s needs and are proud to introduce a full spectrum of new product capabilities that will support them and the way they leverage data through their tech stacks. And why 3X360?…well, we’re a bunch of geeks from Austin.”

3X360 Intelligence & Control with New ReachForce Technologies:

#1: Visibility & Control Through the New ReachForce 360° Console

The new 360° Console is a centralized location for marketing technologists to get full visibility and control over the lead enrichment and lead quality achieved by ReachForce. The console offers flexible reporting and insights, and will continue to be enhanced regularly with future capabilities such as client-driven configuration management and on-demand file uploads for immediate data quality improvements and enrichment.

#2: Full Spectrum Intelligence with New Contact-Level Data Enrichment

Contact-level intelligence will now be added to ReachForce’s existing comprehensive account-level enrichment capabilities. Matched through ReachForce’s proprietary methodologies, clients now have access to a full 360° intelligence including an individual’s contact business card information, job role and function, and dynamic social profile attributes.

#3: Flexible Implementation & Integration via Full Cloud-Based Configuration & APIs

ReachForce’s SmartForms is now also available in the cloud through a simple, one-line implementation on one or more form pages. This gives customers the power to implement SmartForms via multiple unique configurations without additional implementation steps.

A new JavaScript API now provides flexible and powerful integration options for SmartForms customers. The API allows developers to integrate SmartForms into dynamic lead form workflows and enables decision-making based on individual SmartForms interactions.

For screenshots and more information click here.

For more information during the Marketo Marketing Nation Summit – please visit ReachForce at Booth P320 and attend our joint customer case study session “Building a Strong Foundation: Using Marketing Data Management to Optimize Your Engagement Platform” April 24th 1:15pm-2:00pm Rm 2009.

About ReachForce

ReachForce’s cloud-based marketing data quality automation solutions are used by marketing technologists who manage B2B marketing operations and demand generation activities to aggressively grow revenues and maximize performance by marketing smarter. The Austin-based company’s SmartForms and Continuous Data Manager (CDM) products are used by marketers from Fortune 500s to disruptive start-ups in order to automate lead quality and enrichment, and ensure a complete and persistent understanding of their marketing leads throughout the buyer journey. With ReachForce, marketers drive higher conversion rates, increase lead routing accuracy, increase marketable lead volume, enable highly targeted segmentation, and optimize the overall effectiveness of marketing automation and their tech stack. www.reachforce.com

Contacts

ReachForce
Bob Riazzi, 512-506-1385
CEO & President

Release Summary

ReachForce today announced major technology updates to its leading marketing data enrichment, data appending and data quality management products - SmartForms and Continuous Data Manager (CDM).

Contacts

ReachForce
Bob Riazzi, 512-506-1385
CEO & President