Netafim USA Announces the Termination of Its Distribution Relationship with Irrigation Design and Construction, Inc. (IDC) and Agri-Valley Inc. (AVI)

FRESNO, Calif.--()--Netafim USA, a subsidiary of Netafim Ltd. – the global leader of smart irrigation solutions, announced today that Patterson, CA-based Irrigation Design and Construction, Inc. and Fresno, CA-based Agri-Valley Inc. will no longer be recognized as authorized distributors of Netafim’s industry-leading product portfolio.

The decision to revoke IDC and AVI’s status as Netafim authorized dealers is a direct result of the announcement that the two firms have entered into an agreement to merge their business under a newly formed distribution company, owned in its majority by Jain Irrigation Systems Ltd, a Mumbai, India-based irrigation manufacturing company.

“We terminated our relationship with IDC and AVI to demonstrate our strong support for the independent dealers, ultimately for the benefit of California’s growers,” said John Vikupitz, CEO and President of Netafim USA. "We see this arrangement to be in direct conflict with our policy of maintaining independent, full service dealer-partners that lead with our products, and who share our philosophy of providing growers with the best possible irrigation solutions. We have been consistent that the North American market is best served by manufacturers who focus on excellence in delivering innovative, high quality products and dealers who focus on providing the best in system design, integration and service. It's a collaboration model that has produced the most technologically advanced irrigation systems in the world, and we see the value and innovation provided to the grower as eroding in a model where one entity controls both functions."

Netafim USA will continue to service growers in the region through its vast network of authorized, full service dealers. A list of authorized dealers is available by visiting the Netafim USA dealer locator.

ABOUT NETAFIM USA

Netafim USA, based in Fresno, Calif., develops and manufactures drip irrigation systems for agriculture, landscape & turf, greenhouse & nursery, mining and wastewater. Netafim offers an extensive range of irrigation solutions including driplines, filters, sprinklers, valves, water meters and automation equipment for complete dripline system installations. For more information go to www.netafimusa.com.

ABOUT NETAFIM LTD

Netafim is the global leader in smart irrigation solutions for a sustainable future. With 29 subsidiaries, 18 manufacturing plants and 4,300 employees worldwide, Netafim delivers innovative solutions to growers of all sizes, from smallholders to large-scale agricultural producers, in over 110 countries. Founded in 1965, Netafim pioneered the drip revolution, creating a paradigm shift toward low-flow agricultural irrigation. Today, Netafim provides diverse solutions – from state-of-the-art drippers to advanced automated systems – for agriculture, greenhouses, landscaping and mining, accompanied by expert agronomic, technical and operational support. Netafim's market-leading solutions are helping the world grow more with less. For more information, visit www.netafim.com.

Contacts

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
(310) 556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com

Release Summary

Netafim USA revokes authorized status of two dealers in California.

Contacts

The Pollack PR Marketing Group
Will Ostedt/Stefan Pollack
(310) 556-4443
wostedt@ppmgcorp.com
spollack@ppmgcorp.com