Kenneth Cole MANKIND HERO Partners with Big Brothers Big Sisters to Launch “Hometown Heroes” Campaign

Kenneth Cole MANKIND HERO Partners with Big Brothers Big Sisters to Launch “Hometown Heroes” Campaign (Photo: Business Wire)

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NEW YORK--()--Kenneth Cole MANKIND HERO announces its “Hometown Heroes” campaign in partnership with Big Brothers Big Sisters of America to highlight the importance of mentorship and community outreach during National Volunteer Week (April 23 – 29, 2017).

The Kenneth Cole MANKIND HERO fragrance draws inspiration from today’s modern heroes, who are courageous leaders, inspiring guides, and committed mentors. At its core, the Hometown Heroes campaign aims to reinforce the importance of performing small acts of courage, kindness, and integrity – reminding us that everyone can be a hero to someone.

The nation’s largest donor and volunteer supported mentoring network, Big Brothers Big Sisters, provides strong mentorship for children and adolescents who need a positive role model. By facilitating meaningful, monitored matches between adult volunteers (“Bigs”) and children (“Littles”), the organization develops positive relationships that have direct and lasting effects on the lives of young people across the country.

Our Bigs are making a difference every day by spending time with their Littles, leading by example, and guiding them on the path to success. We are so proud to celebrate these everyday heroes through our partnership with Kenneth Cole,” said Pam Iorio, President and CEO of Big Brothers Big Sisters of America.

Kenneth Cole Fragrances is proud to support Big Brothers Big Sisters of America through its “Hometown Heroes” campaign in support of the mission to offer mentorship to today’s youth. Beginning April 23, 2017, $2.00 for every purchase of specially-labeled limited edition Kenneth Cole MANKIND HERO 3.4 oz and 6.7 oz Eau de Toilette fragrances (up to $60,000), will be donated to Big Brothers Big Sisters of America to support the work of local affiliates.

ABOUT PARLUX, LTD:

Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige designer fragrances and related products since 1987. Parlux Fragrances LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).

ABOUT KENNETH COLE PRODUCTIONS, INC:

Kenneth Cole is an American designer, social activist, and visionary who believes business and philanthropy are interdependent. His global company, Kenneth Cole Productions, creates modern, functional, clothing, shoes, and accessories for inspirational urban lifestyles under the brand names Kenneth Cole New York, Kenneth Cole Reaction and Unlisted, as well as footwear under the name Gentle Souls. The company has also granted a wide variety of third party licenses for the production of men's and women's apparel, fragrances, watches, jewelry, eyewear, and several other accessory categories, including children's footwear. The company's products are distributed through department stores, better specialty stores, company-owned retail stores and its e-commerce website. Over 30 years ago, Kenneth Cole leveraged his passion and unique brand platform to make a meaningful impact on people's wardrobes, as well as communities in need. He did what others didn't and said what others wouldn't. Today, The Kenneth Cole Foundation remains committed to helping communities in need by supporting Collective Health, Civil Liberties, and Artistic Activism.

ABOUT BIG BROTHERS BIG SISTERS OF AMERICA:

Big Brothers Big Sisters provides children facing adversity with strong, enduring, professionally supported one-to-one mentoring relationships that change their lives for the better, forever. Big Brothers Big Sisters ensures that the children in its program achieve measurable outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and better relationships. This mission has been the cornerstone of the organization’s 113-year history. With over 300 affiliates across the country, Big Brothers Big Sisters has served more than 2 million children (“Littles”) in the past 10 years. Learn more at www.bbbs.org.

Contacts

Parlux Ltd:
Emma Garner, 212-878-3738
emmag@parlux.com
or
Paul Wilmot Communications:
Hampton Carney, 212.206.7447
hcarney@paulwilmot.com
or
Meghan Wojtkiewicz, 212.206.7447
mwojtkiewicz@paulwilmot.com

Contacts

Parlux Ltd:
Emma Garner, 212-878-3738
emmag@parlux.com
or
Paul Wilmot Communications:
Hampton Carney, 212.206.7447
hcarney@paulwilmot.com
or
Meghan Wojtkiewicz, 212.206.7447
mwojtkiewicz@paulwilmot.com