AMBLER, Pa.--(BUSINESS WIRE)--Clutch, the integrated customer management and marketing analytics company, today announced that its Clutch Essential SuiteApp has achieved ‘Built for NetSuite’ status. Clutch specially tailored its award-winning consumer data platform to meet the needs of small- and medium-sized businesses (SMBs) that use NetSuite to offer Clutch Essential, the new SuiteApp, built using NetSuite’s SuiteCloud Computing Platform. The Clutch Essential SuiteApp is an integrated gift and loyalty program that provides enterprise grade features at a mid-market price.
Built for NetSuite is a program for NetSuite SuiteCloud Developer Network (SDN) partners that provides them with information, resources and a method to help them verify that their applications and integrations, built using the NetSuite SuiteCloud Computing Platform, meet NetSuite’s standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps have been built to meet these standards.
The current state of gift and loyalty technology presents a dilemma for SMB marketers who traditionally have needed to choose between expensive, enterprise level platforms and simple points-based programs that lack sophistication. To be successful, gift and loyalty programs must go beyond the first step, which for most brands is to simply identify the customer. They must integrate data across sales channels so that brands can personalize engagements and truly reward loyalty. The Clutch Essential SuiteApp offers unified customer data analytics along with gift and loyalty solutions, across sales channels and other interactions, in one interface, at a cost that is accessible to SMBs.
“Clutch’s gift and loyalty platform gives retailers a detailed view of consumers that can be brought down to a near-individual level,” said Guido Haarmans, Senior Vice president of Business Development for Technology Partners at NetSuite. “The Built for NetSuite SuiteApp offers the loyalty and gift programs brands need to extend the customer experience well beyond the four walls of any store.”
Clutch Essential comes with a ready-to-use gift and loyalty program that allows users to launch up to 10 different automated campaigns. Through a hosted member portal, customers can check balances, update profiles, and view and manage an unlimited number of gift and loyalty transactions. It also features a number of tools, like triggered campaign reporting, triggered transactional emails, and pre-configured consumer segments.
“Many of the gift and loyalty solutions offered to businesses of our size don’t solve small business challenges like bolstering a slow period, re-engaging a lapsed customer, or retaining valuable customers,” said Douglas Stein, CEO at Mad Style. “Clutch Essential is an incredibly sophisticated program that offers the tools we need with integration to our existing platform.”
In September, Clutch announced that the full enterprise version of the Clutch platform had achieved ‘Built for NetSuite’ status, signifying it met NetSuite’s standards and best practices.
“Since launching on NetSuite last year, we’ve had lots of discussions with brands and kept hearing the same thing. There was a clear need in the market for an out-of-the-box gift and loyalty solution with sophisticated features at a mid-market price” said Ned Moore, President and CEO at Clutch. “No matter the size, we’re helping businesses weave customer data and analytics into their operations from day one. It’s a recipe for helping our clients better understand their customers and accelerate their business growth.”
Clutch’s Integrated Customer Management platform delivers customer intelligence and personalized engagements empowering B2C brands to identify, understand and motivate each segment of their customer base. Its advanced marketing platform integrates customer data across point-of-sale, ecommerce, mobile and social channels, delivering personalized engagements and increasing the value of each customer. Headquartered outside of Philadelphia, Clutch’s solutions impact over 65 million consumers of over 800 brands. Clutch is a proud partner of Safeguard Scientifics (SFE), NewSpring Capital and Ben Franklin Technology Partners. For more information visit clutch.com, follow Clutch Holdings on LinkedIn or @ClutchSuccess on Twitter.
NetSuite’s SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry's leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes.
The SuiteCloud Developer Network (SDN) is a comprehensive developer program for independent software vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on SuiteApp.com, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit www.netsuite.com/developers.