ST. LOUIS--(BUSINESS WIRE)--Perficient, Inc. (NASDAQ: PRFT) (“Perficient”), the leading digital transformation consulting firm serving Global 2000® and other large enterprise customers throughout North America, today announced that its digital agency, Perficient Digital, has won two Internet Advertising Competition (IAC) awards from the Web Marketing Association (WMA) for innovative digital experiences on behalf of Carhartt, the workwear clothing company, and The Henry Ford history museum.
Perficient Digital was honored in the Best Fashion or Beauty Website category for designing and developing the Carhartt’s Fall 2016 Lookbook microsite. The experience employs full-screen video, product and lifestyle galleries, macro-detail photography, animated GIFs, and insider quotes to showcase to fashion reporters and other media representatives Carhartt’s seasonal products and tell the story of innovation behind each product.
The agency also won in the Best Non-Profit Website category for its work on TheHenryFord.org, the digital presence for The Henry Ford, a large indoor-outdoor museum history complex in suburban Detroit. The website features more than 54,000 pages of rich visual design in a customer experience that is responsive across several channels and devices. Robust search tools help simplify discovery of The Henry Ford’s 56,000 digital artifacts, while narratives and videos help tell the story behind the artifacts, inventors, and inventions.
Perficient Digital’s efforts resulted in a 24 percent increase in online revenue for The Henry Ford, a 19 percent increase in conversion rates, and an 11 percent increase in online visits.
“We are extremely proud of the recognition from the Web Marketing Association, and we deeply appreciate the continued high regard from the web development community represented by these awards,” said Jay Gaines, agency general manager. “Perficient Digital’s success is rooted in its ability to couple brilliant creative with the deep, broad technical expertise required for implementation. The IAC Awards are further proof of our agency’s ability to deliver beautiful and effective customer experiences for our clients.”
The IAC Awards highlight outstanding achievement in online advertising across 96 industries and nine formats including newsletters, email, video, mobile promotions, and social media. IAC judges, comprised of professionals in the advertising and Internet worlds, selected winners based on a submission’s creativity, innovation, impact, design, copywriting, and use of the medium.
The WMA consists of internet marketing, online advertising, public relations, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.
In addition to the IAC Awards, the Carhartt microsite built by Perficient Digital received a 2016 Online Media and Advertising Award, and The Henry Ford site was honored with a 2016 WebAward and a 2017 Mid-Michigan Creative Alliance ADDY Award.
Perficient Digital comprises nearly 200 digital and brand strategists, designers, marketers, data analysts, and developers who blend the strategic imagination of a digital agency with the deep technical acumen of Perficient’s established consultancy to deliver exceptional customer experiences.
Perficient is the leading digital transformation consulting firm serving Global 2000® and enterprise customers throughout North America. With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience, business optimization, and industry solutions. Our work enables clients to improve productivity and competitiveness; grow and strengthen relationships with customers, suppliers, and partners; and reduce costs. Perficient's professionals serve clients from a network of offices across North America and offshore locations in India and China. Traded on the Nasdaq Global Select Market, Perficient is a member of the Russell 2000 index and the S&P SmallCap 600 index. Perficient is an award-winning Platinum Level IBM business partner, a Microsoft National Service Provider and Gold Certified Partner, an Oracle Platinum Partner, an Adobe Premier Partner, and a Platinum Salesforce Consulting Partner. For more information, visit www.perficient.com.
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