LOS ANGELES--(BUSINESS WIRE)--Monster Energy is at it again. As the Corona, California-based company has done throughout the entire 2017 Monster Energy NASCAR Cup Series, they will take things to another level when professional motocross athlete Alex Harvill sets out to fly far beyond the Guinness World Record® (GWR) for longest jump at Talladega Superspeedway - NASCAR’s biggest and most outrageous track. The attempt on the infamous track infield is scheduled to take place on May 7 just moments before the command to start engines at the GEICO 500 Monster Energy NASCAR Cup Series Race airing live on FOX at 2:00 p.m. EST. Tickets can be purchased to see the world record jump attempt and for the GEICO 500 at 1-877-GO2-DEGA or online at www.talladegasuperspeedway.com.
A GWR representative will be on site to verify the breaking of the 351-foot record set by the legendary Robbie Maddison on March 29, 2008. Following in the footsteps of his hometown hero, Evel Knievel, 24-year old Harvill from Ephrata, WA takes on the biggest challenge of his career, a more than 426-foot jump as he reaches a top speed of 105 mph. He’ll ride along an 88’ long, 14’ high takeoff flying over a 400’ gap to touch ground again on a 30’ high, 30’ wide and 100’ long landing.
“Monster Energy wants to bring compelling content to NASCAR races this year and Alex Harvill going for a Guinness World Record should certainly be exciting for the fans at the track and those watching on FOX,” says Monster Energy Vice President of Sports Marketing, Mitch Covington.
“I feel great about going to Talladega to do this jump,” says Harvill. “Talladega is the biggest and fastest, and it’s only fitting that I’m jumping the furthest at that track.”
A near death experience in childhood that left his pelvis shattered and bike mangled developed Harvill’s inspirational philosophy to face fear and live life to the fullest. “If you’re not ready to die, you’re not ready to live. I like to think I live my life that way.” Harvill and has already attained a Guinness World Record achievement for longest dirt to dirt distance jump.
The all-star production team includes the creator and producer of the record attempt, Paul Taublieb of TAUBLIEB Films (www.taubliebfilms.com). A pioneering producer in staging world records including Mike Metzger’s backflip over Caesars Palace, the Emmy-award winning producer/director is an original consultant on the founding of the X Games and for more than 15 years has produced all motocross activities at the games. TAUBLIEB FILMS productions include the Netflix Original Documentary “Unchained: The Untold Story of Freestyle Motocross,” the feature film “The Vow” starring Channing Tatum and the Emmy Award-winning 30 for 30 documentary “Hawaiian: The Legend of Eddie Aikau,” Also on board is Harvill’s manager Marc Levine who is a production coordinator for the stunt.
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For interview or photo requests contact John Tellem at Tellem Grody PR, 310-313-3444; email@example.com
About Monster Energy
Based in Corona, California, Monster Energy is the leading marketer and distributor of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road,NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at
About Talladega Superspeedway
Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), most banked (33 degrees), and longest (2.66 miles), as well as the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. The historic, mammoth venue that was built in 1969 is NASCAR’s “Party Capital” thanks to the track’s infamous infield, which features the traditional Saturday Night Concert and the world-renowned Talladega Blvd, home of the “Big One on the Blvd” party. The biggest & baddest race track on the planet is the site of the most comfortable seats in motorsports, large video viewing boards lining the frontstretch and endless activities for fans throughout its event weekends. Talladega Superspeedway’s next NASCAR weekend is set for May 5-7 with the GEICO 500 Monster Energy NASCAR Cup Series race, the Sparks Energy 300 NASCAR XFINITY Series event, in addition to the General Tire 200 for the ARCA Racing Series. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information.
About Guinness World Records
GUINNESS WORLD RECORDS (GWR) is the global authority on record-breaking achievement. First published in 1955, the iconic annual Guinness World Records books have sold over 136 million copies in over 20 languages and in more than 100 countries. Additionally, the Guinness World Records: Gamer’s Edition, first published in 2007, has sold more than 4 million copies to date.
Guinness World Records’ worldwide television programmes reach over 750 million viewers annually and more than one million people subscribe to the GWR YouTube channel, which enjoys more than 300 million views per year. The GWR website receives 18 million visitors annually, and we have over 12 million fans on Facebook.
The Guinness World Records commercial sales division provides bespoke consultancy services for some of the world’s top brands and agencies to help place record breaking at the heart of their marketing campaigns, employee-engagement programmes, and live and experiential events.