In today's world, the consumer needs are more sophisticated and demand goes beyond mere fragrance to air purification and wellness. Air care has turned into a riveting market for new product developments and innovation where manufacturers are taking efforts to convince consumer through aggressive campaign and advertising. They are encouraging Indian consumers to adopt air fresheners in their day-today lives to improve home hygiene.
The Indian car air freshener market is expected to register a compounded annual growth rate (CAGR) of more than 15% over next five years. On the other hand, market for room fresheners is growing at a stable rate. In recent years, this functional commodity has evolved to be used as a decorative product as well.
According to "India Air Care Market Outlook, 2022", the market for room fresheners have long been driven by rising standards of living, growing consumer affluence, and their propensity to indulge in luxury products. Today, the Indian market for air fresheners stands stimulated by changing demographic trends, the growing importance of aromatherapy in homes, and consumer preference for decorating homes with fragrant products such as candles, reed diffusers, potpourri etc. Aromatherapy is gaining momentum among Indian consumer as a result of a variety of applications, including pain relief, mood enhancement and increased cognitive function. It can be used at any place such as indoor spaces, washrooms, car, etc.
- Dabur India Limited
- Godrej Consumer Products Limited
- J.K. Helene Curtis Limited
- MidasCare Pharmaceuticals Pvt. Ltd.
- Procter & Gamble Home Products Private Limited
- Reckitt Benckiser (India) Private Limited
SC Johnson Products Pvt. Ltd.
Key Topics Covered:
1. Executive Summary
2. Global Air Care Market Outlook
3. India Air Care Market Outlook
4. India Economic Snapshot
5. Raw Material
6. PEST Analysis
7. Trade Dynamics
8. Channel Partner Analysis
9. India Air Care Market Dynamics
10. Market Trends & Developments
11. Competitive Landscape
12. Strategic Recommendations
For more information about this report visit http://www.researchandmarkets.com/research/df5f9h/india_air_care